Wednesday, May 6, 2020
Manifesto about Street Art - 1312 Words
Art became an integral and most crucial thing in lives of most people. It helps people to represent their feelings through their art works, whereas other people are using art in order to get profit. People are learning arts in schools and universities and using it in their lives for different proposes. However, art seems to be good for all people, there is only one type of it which is usually not welcomed in countries - ââ¬ËStreet artââ¬â¢. According to Johan Slogan, ââ¬ËNowadays artââ¬â¢ (2010, 13-14), street art known to us as a ââ¬Å"graffitiâ⬠is a way of representing feelings by people from lower class who were discriminated or have their own opinions for situation in the world. Street art has been declared as vandalism prohibited in most developedâ⬠¦show more contentâ⬠¦Passing painted streets I often wonder why most people think that graffiti is vandalism? In my opinion, professionally made graffiti is very beautiful. Graffiti is very popular throughout the world. If it s done by really talented person , the pattern may become a work of art. Let s start with the fact that graffiti transforms abandoned buildings , fences , telephone booths . Drawings must be drawn on an old , dirty and ruined walls. It would be nice if we could have a special place for graffiti. In addition, graffiti artists want to be heard , and they are trying to explain something to people . Painting a picture , artists express themselves . They want to decorate this gray and boring world . In addition , there are some famous unusual paintings that are made by the best artists . When people look at these colorful pictures on the buildings , they think of something warm and good. Of course sometimes artists go beyond, but almost every graffiti has a deep meaning, and more often the picture on the wall is the best way to arrange protest. Or do you really think that strike is better than draw on the walls? ââ¬Å"Imagine a city where graffiti wasn t illegal, a city where everybody drew whatever they liked. Where every street was awash with a million colours and littleShow MoreRelatedEducation Vs Horace Mann1401 Words à |à 6 PagesPrimarily, both Geoffrey Canada and Horace Mann share similar views on school tuition, and believe that college education should be tuition-free and available to the entire general public. In Horace Mannââ¬â¢s ââ¬Å"Communist Manifestoâ⬠, he writes about the 10 planks of the Communist Manifesto, which are the steps needed to create a communist socialist state. Written in the 10th and final plank, Marx preaches ââ¬Å"Free education for all children in public schoolsâ⬠(). He later writes that the tuition free educationalRead MoreThe Contemporary Design Practice And Theories Of Consumerism And / Or Sustainability2351 Words à |à 10 Pages7. The ââ¬ËFirst Things Firstââ¬â¢ Manifesto 2000 states ââ¬Å"Consumerism is running uncontested; it must be challenged by other perspectives expressed, in part through the visual languages and resources of designâ⬠. Critically discuss, with reference to the contemporary design practice and theories of consumerism and/or sustainability. Created in 1964, the original ââ¬ËFirst Things Firstââ¬â¢ Manifesto called for ââ¬Å"more lasting forms of communicationâ⬠to become the focus in design over commercial advertising forRead MoreFuturism3056 Words à |à 13 PagesIntroduction Background information Cerebration Futurist Painting Futurist Sculpture Artists Influence http://arttattler.com/italyvenice.html http://www.mathewadkins.co.uk/article1/ Introduction What is Futurism? Futurism was an art movement originated in Italy in the early 20th century. It was largely an Italian phenomenon, though there were parallel movements in Russia, England and elsewhere. Futurism is a term that may suggest a number of things. For example, when we describleRead MoreCrime and Punishment in Various Countries1329 Words à |à 4 PagesSingapore crime rates are so low yet both countries have very contrasting criminal laws? It has been brought to my attention that Congress will attempt to create an entire new criminal legal system for the states to adopt in an effort to finally make the streets of America safer for its citizens. Assuming that all states will forfeit their own policies to take up the system Congress builds, it is my duty to shed light on the criminal legal system and differing views of the United States and other countriesRead MoreArt History 211750 Words à |à 7 Pagesimplications of the medium? Use examples to support your essay. Landscape painting was a particularly effective vehicle for allegory because it allowed artists to make fictional subjects appear normal, conditioned, acceptable, or destined. Art was not just about the landscape, it actually allowed the spirit of the painter to come alive in their work. The allegory was for moral and spiritual concerns. The introduction to photography therefore impacted 19th century landscape in a manner that was foundRead MoreArchitectural Beliefs And Sensibilities : A New Frontier For Humanity2001 Words à |à 9 Pagessometimes seem a long way off the tangibility of real world design, but every great building starts its life on paper. Architectural beliefs and sensibilities are established through a system of thought, a manifesto that dictates how and for what reasons design choices are made. The manifesto encompasses more than just architecture so it performs a grounding role, contextualising and justifying design in a paradigm of thought appropriate to the time and space from which it had originated. The ItalianRead MoreThe Dada Art Movement During World War I1272 Words à |à 6 Pages The DADA art movement was an anti- art/anti-war political movement against war (WWI). World War I caused over 6.6 million civilian and military deaths (World war I by the Numbers, 2015) and this upset many people. Artistââ¬â¢s decided to react and protest using their talent starting what we know as the DADA art movement.The movement began in the 1916 in Zurich, Switzerland connecting art to the social conditions of what was going on in the world. Dadaist felt the battle over the landRead MoreThe Beginning Of World War I And Commencement Of A Tumultuous Era For Politics, Society And Art2149 Words à |à 9 Pagestumultuous era for politics, society and art. Amongst the considerable number of people negatively affected by the dreadfulness of the war, many of them found different ways of expressing their repugnance towards the horrific routes that humanity had taken. The Dada movement in particular began not only as a reaction against the war but also as a commentary on the so cial circumstances that lead to it. This essay reflects on the context that allowed the art movement to flourish and the circumstancesRead MoreWhat Makes Modernism Modern?3042 Words à |à 13 PagesModernism is a movement of all creative forms like art, literature, music and so on, which began roughly around the 1850ââ¬â¢s till approximately the 1970ââ¬â¢s when it slowed down in Western society. It is characterized by the rejection of traditional aspects and the progression of innovation through science, technology and discovery, and has impacted the economical, social and cultural attitude, and debates the axiom of the Age of Enlightenment. Whereas modern art is the subsequent response to the new viewpointRead More Le Corbusier Essay1559 Words à |à 7 Pagesmistaken as being of French origin. In actuality, he was born in 1887 as Charles Edouard Jeanneret in La Chaux-de-fonds, a watch-making city in Switzerland. He left school at age 13 to learn the trade of engraving watc h faces. Encouraged by a local art teacher he taught himself architecture, travelling throughout Europe to observe architectural styles. Settling in Paris in 1917, he met Ozenfant, who introduced him to Purism, and with whom he collaborated in writing several articles under his pseudonym
Financial Accounting & Reporting Halides Ltd
Question : (1)When finalising the financial statements for the year ended 30 June 2014 two significant errorswere made and there is debate as to whether we should simply adjust the financial statements inthe current year or change last years financial statements as well. The IT system of the companywas installed 3 years ago at a cost of approximately $3.5 million and was estimated to last 10years. However the latest technology advancements indicate that this was a very optimisticestimate and that the maximum life span of this equipment will probably be not more than 6 yearsin total with little or no residual value. It was also discovered in August 2014 that a machine worth$2.2 million purchased in January 2014 was erroneously written off to repairs and maintenanceinstead of being capitalised.Deberella the marketing director thinks we should just adjust this years figures to account for theseproblems but Peter indicated that it was slightly more complicated than that. Could you please giveus som e advice on this? (2)A number of employees who work on our strategic management team have been with us for anumber of years - at least 12 of them have been with us since the company commencedoperations in 2006. In accordance with the Employee Bargaining Agreement (EBA) all employeesare entitled to long service leave of 13 weeks if they remain in service for 10 years. They are alsoentitled to pro rata long service leave after 6 years of service.Our usual practice is to show the long service leave expense in the income statement when theemployee actually takes leave and is paid. Of course we maintain a memorandum record of thenumber of days each employee is entitled to. Peter has indicated to us that he thinks we shouldconsider treating this expense in a different manner, which seems complicated. The directors arewondering why we should complicate a very simple way of calculating long service leave why notstick with recognising the expense when we pay for it? What do you think we should do and why? (3)Peter, the new financial controller, has also informed the board that the company will need to presenta statement of cash flows with the financial statements in addition to those statements already beingpresented, which really attracted a lot of attention. Some of the directors thought it was a waste oftime to present this statement as it was merely a summarised cash book. Others were of the opinionthat it could be useful but didnt quite know how they would use it. The structure of the statement ofcash flows also came into question with one of the directors suggesting that we merely needed to geta printout of the cash account and attach it. Another said that we couldnt just do that as we neededto show operating, instigating and financing cash flows in the statement. Could you please clarifythis matter for us? Answer : (1) As per the codification topic number 250-10-45-12, any entity can only and only change the accounting principles that has been followed only when the other method that is proposed to be followed is preferable. But the method of accounting that was being followed for the types of the transactions shall in no case be allowed to be terminated. In order to illustrate this, the method of accounting that was being followed for taxes or for the credit of taxes shall not be changed at the time of discontinuance. Nut a change in the estimated period of the asset that is of benefit for the asset, only if the same has been justified by the facts, shall be recognised as the change in the estimate of accounting.(EY, 2015) As per IAS 8, Correction of prior period accounting error, the prior period errors of account are the omissions from the misstatements that took place in the prior financial statements that have resulted of them being unfit for use or the misuse of the reliable information that was available could have reasonable be expected to be obtained, at the time of the preparation of those financial statements. The following are some of the examples of the accounting error: 1. Application of the accounting policies in the wrong way. This could include not recognizing the sale of the goods even when the same were transferred to the customer 2.Fraud.This would include the failure to notice the information that was available at the time of the preparation of the financial statements like not writing off the debtors even when the same was declared insolvent 3. Mathematical errors, like addition etc. 4. Omitting the recording of the transaction in the financial statements These errors must be separate from the changes that were made in the prior period estimates that were based upon the information that is best reflected in the conditions and the circumstances that existed as on the reporting date. The errors in the financial statements losses the confidence of its users in them. Therefore, the errors must be discovered and corrected in the timely manner so as to ensure that the users are capable of relying on the information that is contained on the financial statements. The correction of the errors relating to the prior accounting periods must be corrected retrospectively in the financial statements. The retrospective application refers to the correction of the fact of correcting the comparative figures from the very beginning when the item started being recorded in the financial statements. The main reason behind the same is the fact that the current year figures have to be compared with the figures pertaining to the previous years.(IAS, 2015)And when is an error the same has to be corrected as the prior period item. In the given case, the expected period for the IT system was changed and therefore, the same will go on to change the amount of the depreciation that is being charged and will change the depreciation that was charged in the previous years. And therefore, the same will change retrospectively and will relate to the previous years and will be reported as the prior period item (2) As per the AASB 30, accounting for the employee benefits and entitlements, all the liabilities that arise on account of the following: 1. Wages and salaries, annual leave and the sick leaves irrespective of whether they will be settled within the time span of 12 months of the reporting or not 2. Other such employee entitlement that are expected to be settled within the period of 12 months will be measured at their nominal values and amounts. All the employees entitlements shall be measured at the present value of the estimated future cash flows. The amounts have to be paid to the employees for the services that have been rendered by them to the employer.(AASB, 2015) An income statement is the statement that shows the amounts that have been earned during the year and the amounts that have been spent during the same period. All the expenses that have been spent during the year will also include the expenses that have been paid to the employees in respect of their long service leaves. The items that are included in the income statement are the items that are related with the regular course of business activities of the company. And therefore, the long term service leaves that are en-cashed during the year by the employees will go on to be included in the income statement. And this is the appropriate treatment for the same. There is no reason for the creation of the provision for the same since the same is being paid on the regular basis. (3) A cash flow statement is the statement that shows the cash that has been received by the organization and has been suspended by the organization within a year. The statement of cash flows is required to be prepared by the generally accepted accounting principles and are required to be included in the financial statements. The cash flow statement is required to be included in each and every year in which the income or the operating statement is included. It is due to this reason that the annual reports includes the statement of cash flows for each year. The main aim of a cash flow statement is to report as to whether the organization is able to generate the cash and when it is, how it is using it. When the organization knows where the cash is coming from, then it can assess the future requirements of cash of the organization as well. When the organizations represent their cash flow statements, then the companies combine the cash and cash equivalents since it considers the same as the short term investments that are used as the primary source of cash.(Wiley, 2015) The main reason for the preparation of the cash flow statement are as follows: 1. The cash flow statement must always compare the actual cash flows with the predicted cash flows. This will help the organization in figuring out whether the things have worked out as were planned or not and when they have not, then the reasons behind the discrepancies. This will also help in planning the future course of action for the organization. 2. When an investor looks at the forecast of the cash flows, it tells him whether the money that is being earned and being received by the organization will be able to meet the expenses of the organization or not. If the amount of the cash flows are enough, then the business must arrange in order to obtain the amount of the money. This could be done either inside or outside the organization. The easiest way of meeting the short term cash crunches is borrowing the money from the bank. But there are some other methods too that could be used to fund the organization. (Bized, 2015) Therefore, it is very important to prepare a cash flow statement. References: Accounting-simplified.com, (2015). IAS 8 Correction of Prior Period Accounting Errors. [Online] Available at: https://accounting-simplified.com/standard/ias-8/correction-of-accounting-errors.html [Accessed 17 Jan. 2015]. Bized.co.uk, (2015). Biz/ed - Cash Flow Learning Trail | Biz/ed. [online] Available at: https://www.bized.co.uk/learn/business/accounting/cashflow/trail/cashflow.htm?page=4 [Accessed 17 Jan. 2015]. www.aasb.gov.au, (2015). AASB 30. [Online] Available at: https://www.aasb.gov.au/admin/file/content102/c3/AAS30_3-94.pdf [Accessed 17 Jan. 2015]. www.ey.com, (2015). Accounting changes and error corrections. [Online] Available at: https://www.ey.com [Accessed 17 Jan. 2015]. www.wiley.com, (2015). Cash flow statements. [Online] Available at: https://www.wiley.com/college/bcs/0471238236/king/ch13.pdf [Accessed 17 Jan. 2015].
Tuesday, May 5, 2020
Integrated Marketing Communication Planning
Question: Discuss about the Integrated Marketing Communication Planning. Answer: Introduction Coca Cola beverage is a leading soft drink in the Australian market produced by Ametil Company. The Coca Cola brand has been in the market for the past 100hurderd years. The brand has a strong trademark that has dominated the non alcoholic market (Baker, 2017). However, the brand has lately experienced threats from external forces that have declined the market share and returns (Gertner Rifkin, 2017). Changes in the society and emerging competitors are the major threats that necessitate strategic marketing for the product. According to Mubayi (2012), the coca cola drink has a low consumption rate among the young generation. This indicates a future decline in it consumption. Therefore it important for the company to use integrated marketing communication as a tool to promote coca cola drink among the young generation for it survival in the future. Background Information of Coca Cola Drink The coca cola drink has it history back in 1889. The drink was first made by Asa Griggs in Atlanta Georgia in USA. The product has maintained it unique taste to date. The product is packaged and marketed in Australia by Coca Cola Amatil since 1904 and has its headquarters in North Sydney. The company is the largest beverage company in Australia and Asian Pacific region. The Company is led by David Gonski as the chairman and Watkins Alison as the managing director. The company being a subsidiary of Coca Cola Company is 29% owned by the parent company ("Coca-Cola Amatil | Home", 2017). The company products are sport drinks, energy drinks, soft drinks and spring water. The coca cola brand has variants that include diet coke, zero and the classical coke. The diet coke was introduced in the Australian market in 1982 as result of changes in the societys consumption behavior due to increased obesity. The coke zero was introduced in the market in 2005 following stereotype amongst young males attributing coke diet as female drink. Target Market The target markets for the coca cola drink are people between the age of 15-40 years. This bracket is majorly composed of the youth. The coca cola brand aims at associating it products with the vibrant of a young life that is dominated with love and emotions. The age bracket of 15-40years forms over 50% of the total population of Australia. Currently female population is 50.2% compared to 49.8% of the Australian population ("Population - Australian Bureau of Statistics", 2017). The Australian population is densely concentrated in the cities and the coastal line. 89.01% of the population is geographically located in urban areas. This makes it easy to distribute products to the target market. The target market of the coca cola brand is associated with several behavioural traits and psychographic attributes due to growth and development experienced by individuals in the brackets of 15-40yeaes. There is a lot of influence from peers and this shape the attitude of the target customers of the products. For instance, in 2005 the male part of the target market had an attitude that the coke diet was a female drink because it was sugar free and was being used by females who wanted to lose weight (Gertner Rifkin, 2017). Therefore, it can be said that the target market of coca cola brand are highly influenced by peers and media. Positioning Strategy The coca cola drink is known of it distinct taste from other beverages. The coca Cola Company has been committed for years to keep the producing secretes that makes cokes taste unique among other competing beverages. The coca cola products are strategically positioned at a low price to make the product competitive (Mayer, n.d.). These low prices create a competing edge for the coke drink in the Australian market. This positioning strategy of high quality product and low prices in the market is good strategy for coke drink in the market for it makes the beverage competitive therefore remaining a market leader. Promotional Mix Elements The coca cola drink has portrayed promotional mix that has four elements as discussed below; Advertising: The Company has had a paid advertisement of the coca cola drink in form of a videos and photos. The video is produced with the company anthem and aired in national TVs and YouTube. These specially made advertisements comprise of a promotion idea of the coca cola drink. The advertisements aired in mass media are meant to persuade, inform and in the process influence target group to consume the coca cola drink (Yuvaraju, Subramanyam, Rao, 2014). The advertisements associate the social life of the target audience with the coca cola drink. The coca cola photos have been displayed in billboards around the urban area. The images have been made attractive to catch the attention of the target audience. Sales promotion: The Company has also been exercised sales promotion by offering promotional incentive prices to intermediaries. The company has also been involved in consent promotion where it sponsors musicians to produce collaboration music. This idea involves famous musicians who are invited to entertain the audience. In this case, the coca cola drink is associated with the celebrities present. This promotional function creates perception of the coca cola drink in the mind of the audience. Public relation: The Company has been involved in public related campaigns and sponsorship to foster good relationship with the society. The company has been in partnership with other organization to promote sports, environmental conservation campaigns and anti-disease campaign (Wang, 2015). These promotional activities have been meant to create a good relationship with the public creating a preposition of goodwill. This promotional activity has enabled create a good image for the drink among the target market. Product placement: The Company has been involved in paying of Shows and Movies aired in national TVs to associate the drink with them. The3ses shows and movies are said to be sponsored by the drink. They have been spotting the most watched TV shows and movies by the target market and then placing the drink in the program. This promotional avenue has enabled the company to reach more and more target market for the company. The coca cola drink marketing response process is associated to hierarchy of effects model. The product advertisement activities have effects that create awareness of the diversification of the product making the product a preference by ensuring that the target consumers get a conviction to purchase (Smarandescu Shimp, 2014). Justification of the model A customer gets information of a coca cola brand through an advertisement that creates awareness and knowledge. Having the advertisements repeated severally, the consumers develop liking of the product and starting preferring the product. The consumer gets the conviction that the product is brilliant and reacts by purchasing the coca cola drink. It can therefore be said that a target customer passes thought the stages of hierarchy of effect model in consuming a coca cola brand product. IMC Objectives The IMC objectives will create focus on the promotional activities proposed in this report (Finne Grnroos, 2009). The following are the objectives of IMC based on the hierarchy of effect response model; Awareness of the coca cola brand and specific variants; this objective involves creating an awareness to target market of the available diverse products under the coca cola brand. It will aim at equipping target market with knowledge of the existence and usage. For instance, the target market will be enlightened on consumption of specific variant of the coca cola drink in accordance with their healthy needs. Persuading the target market; this objective involves portraying of the coca cola brand in goodwill in order to be liked and be preferred by the potential customers. Persuading will involve associate that will position the brand as the most preferred drink in the mind of the target audience. Convincing the target market to purchase more products; this objective entails convincing target market to buy more coca cola drinks in Australia to obtain the health benefits and great taste. This objective involves conviction that the coca cola drinks are in diverse variants and are tailored to ones healthy needs. New Promotional tool In order to achieve the IMC objectives that are based on the response identified, new promotional tool have to be exploited. These tools are proposed to ensure that they reach the target market is between the age of 15 and 40years. These tools include the following; Web pages: These promotional tools will place ads on in the websites that contain information relating to the objective of the IMC. The information contained these web pages will be tailored to create awareness and avail knowledge to the target audience about the coca cola drink. Video Advertisement: This promotional tool is appropriate due to its ability to convey emotions that will be associated with the drinking of the coca cola drink. A well produced video will be used to persuade the target audience due to its ability to influence in moving images. Brochure: The use of brochures in promoting the product will create an impression of conviction from the target market. Giving brochures will enable a potential customer decide on the product since a brochure is detailed and the customer will find it courteous reciprocating by purchasing the product. This tool will therefore induce purchase of the product. Major selling Idea The central theme of the promotions will be sharing emotions by a taste of a coca cola drink. This theme will attract attention of the target market that will feel curious and have a desire to share emotions with their peers and loved ones. The targeted markets are individual who are in a stage of life where emotions matters very much and a drink that incorporates emotions will be a perfect match in their social life. This theme will be appropriate since it attracts the target audience attention and the coca cola having a distinct satisfying taste will meet expectations. Creative Strategy The creative strategy will aim can ensuring that the messages that reach the target market are within the IMC objectives (Lake, 2017). This will ensure that the whole process of promoting the product will meet the predetermined objectives. The creative strategy will be an aggressive and effective emotional message that emphasizes on the distinct taste that refreshes and brings joy to a consumer. An aggressive strategy will ensure that the message reaches a wider range of target market and the message remains with them so that they keep on remembering the product. In order to implement the creative strategy, the advertising appeal will have to be observed. Good images need to be taken by professionals that will portray the goodness that the product is being associated to. The style of the execution is to be energy of a healthy young individual. This execution will ensure that the brand is associated with good health. This execution will also involve activities that bring people together to connect their emotions as they enjoy the feelings and taste of coca cola. The creative tactics will be timing when to air the promotional message. Since the drink is a beverage that quenches thirst, the advertisements will be aired in warm seasons and holidays to take the opportunity of the social gatherings and hot weather. The other tactic will be advertising on shows and movies that are mostly watched by the target market. These shows include the youth tailored audiences which catch most of the young generation attention. This association will facilitate persuasion and awareness of the drink making the IMC effective. The media vehicle that will be appropriate for the creative strategy will be nation TV, Web pages and Highways Billboards. National TV will ensure that the message reaches the mass in general of all geographical areas. Web pages will enable communication to reach the high numbers of internet users in the country which is largely made up of the target market. Web pages ads on will attract the target audience attention providing information on the coca cola drink. The billboard media vehicle will facilitate popularizing the product in specific areas selected on the basis of the targeted market. The billboard will have images that attract attention of the target marketing and enhancing liking of the product. Conclusion According to the report above, it evident that effectiveness of an IMC requires critical review of the brand of the product in order to succeed in the market. The situational review of coca cola drink reviewed that the promotional message was not in line with the response model. Therefore it can be concluded that an effective integrated marketing communication need to be based on the response model and have creative strategies to facilitate achieve the predetermined objectives. References Baker, R. (2017). Coca-Cola makesbiggest ever shift to global marketing - AdNews. Adnews.com.au. Retrieved 10 January 2017, from https://www.adnews.com.au/news/coca-cola-makes-biggest-ever-shift-to-global-marketing Coca-Cola Amatil | Home. (2017). Ccamatil.com. Retrieved 10 January 2017, from https://www.ccamatil.com/ Finne, A. Grnroos, C. (2009). Rethinking marketing communication: From integrated marketing communication to relationship communication. Journal Of Marketing Communications, 15(2-3), 179-195 Gertner, D. Rifkin, L. (2017). Coca-Cola and the Fight against the Global Obesity Epidemic. Thunderbird International Business Review. Lake, L. (2017). What is a Creative Strategy and Why is it Important to Your Marketing?. The Balance. Retrieved 10 January 2017, Mayer, J. The Coca-Cola Center for Marketing Studies: A Model for Marketing Research and Education. SSRN Electronic Journal Mubayi, S. (2012). Alexandra Chreiteh, Always Coca-Cola [Diman Coca-Cola]. Trans. Michelle Hartman. Northampton, MA: Interlink Books, 2012. Pp. 121. Journal Of Arabic Literature, 43(2-3), 540-542. Our Businesses and Brands. (2017). Ccamatil.com. Retrieved 10 January 2017, from https://www.ccamatil.com/en/our-businesses-and-brands Population - Australian Bureau of Statistics. (2017). Abs.gov.au. Retrieved 10 January 2017, from https://www.abs.gov.au/population Smarandescu, L. Shimp, T. (2014). Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion. Marketing Letters, 26(4), 715-726. Wang, M. (2015). Brief Analysis of Sports Marketing Strategy Adopted by Coca Cola Company. Asian Social Science, 11(23). Yuvaraju, D., Subramanyam, D., Rao, P. (2014). Advertising Strategy of Coca-Cola at Coca-Cola Beverages Pvt.Ltd. IOSR Journal Of Business And Management, 16(6), 122-131.
Wednesday, April 15, 2020
Undergraduate Research Paper Topics - How to Write Research Papers
Undergraduate Research Paper Topics - How to Write Research PapersUndergraduate research writing for dental research paper topics should start with an understanding of the nature of research writing for undergraduates. Students often do not understand the primary importance of research in their field of study. They often put off writing papers and forget to pursue writing assignments because they are so busy attending class and participating in class discussions.Writing papers in this fashion actually diminishes a student's grade point average by not allowing for the time to really get into his or her work. By following the suggestions below, students will be more likely to complete their work with the required time for creative thinking and writing skills. The list is in no particular order.It is important to study your field. When you have an idea for a topic and want to write a research paper, do some research on that topic. Find out what other research done on that topic has reve aled. The more you know about your topic, the better prepared you will be to craft a thorough and interesting topic.When you want to write a research paper, do not forget to use the Internet. Many of the journals and organizations that publish dental research topics also publish and have information on literature related to the topic. Through these sources, you can find valuable resources that can help you craft an engaging paper. These resources can be research that is written by others, which you can use to complement your own paper. You can also use this to add data to your own work.Know your references. For undergraduate research paper topics, read and study all of the literature from the area of your choice, and make sure to include all of the sources. There are usually articles, books, websites, and the like in each area of study. Be sure to do this thoroughly, before you begin to write your paper.Review your notes carefully. In your notes, you should consider all of the infor mation and opinions that you have gathered, from reading books, newspapers, Internet sites, or other writings. You should also review your ideas to make sure that they match up with the studies already conducted.Before you begin to write, check and edit. Once you have had a chance to think through your material, go back over it and make sure that it makes sense. Make sure that your ideas are integrated into your topic and that they make sense to your audience. This will help assure that your paper will not be too dry or boring.Students do not necessarily need to use all of these tips for academic writing. Many people are able to develop their own style. However, if you are just beginning to take up a hobby that involves research, you may find that a combination of the above can help you achieve a more polished presentation.
Medical coverage for smoking related diseases
In the work place, some issues have been arising with the questions about whether the non-smoking employees should pay same medical insurance premium with the smoking employee.Advertising We will write a custom essay sample on Medical coverage for smoking related diseases specifically for you for only $16.05 $11/page Learn More The argument is that smoking employees should pay a premium to cover their smoking related treatment. This issue has been a point of concern since the 1980s and has remained to be an issue to date. The reasoning from the either side involve economic arguments which a complex and maybe hard to comprehend. However, one of the most oblivious reasons is that it is a deterrent to this behavior, which is harmful to the life of the smoker. The main aim of this paper is to examine the real situation, analyze the fact and propose a reason concerning the matter based on the available facts and opinions. Breadth of the issue One of the most important points to note under this is that this is not an issue of smokers and non-smokers. By extension, it involves everyone who undertakes a life endangering activity knowingly. Therefore, the implication made by the proponents that this is an important step towards eliminating smoking reflects a shortsighted argument. It is oblivious that, if this was to be passed as rule, the soon or later people who engage in dangerous sporting activities will have to pay for their medical coverage in case of injury (Khalid 32; Garfield 16). Furthermore, it will also imply that people who attempt suicide also will have to pay for their medical and rehabilitation fees. This is not yet all the implication of this argument but its gravity is from this point clearer.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Even though proponents may ask why smokers continue to smoke yet they know the harmful effects of tobacco, it is not always healthy to lay all the blame on their shoulders. This has an implication also on the performance of the public health ministry. It is the mandate of this ministry to conduct public awareness programs and to educate the public on the dangers of some behaviors (Hayry and Hayry 34). Continued smoking by the public is a measure on how this ministry has been performing. This means that, in as much as smokers continue to smoke despite the dangers of smoking, it is the responsibility of the government to educate them about smoking, in which it has failed terribly. Ethical and legal issues One of the most popular arguments among the proponents of this topic is that there is a moral obligation between the doctor and the patient is to promote health- something valued by both parties, and therefore, such a relationship should attract allegiance from both parties otherwise, either party can withdraw from the relationship. First, the assumption that patients place t he same value on health as doctors is vague. Given their profession and training, doctors place highest value on health than anybody else in the society. On the other hand, other people value other thing like money and pleasure than health (Underwood and Bailey 54). From this point of view, the argument that most people see doctors to avoid suffering rather than be healthy is valid. Since the value placed by both parties on health is questionable, then the moral obligation based on this measure is questionable too. A keen analysis reveals that, due to the conflicting values between doctors and patients, the issue of who should receive treatment should lie in the hands of the state and not the doctors.Advertising We will write a custom essay sample on Medical coverage for smoking related diseases specifically for you for only $16.05 $11/page Learn More The questions hear is whether a personââ¬â¢s behavior will cause them to lose their rightful access to equal medical care. In as much as the state give rights and takes them under certain circumstance, it is important to note that fundamental rights are involved in this case- the right to life (Goodin 58). In other parts of the law, there are basic provisions by the law for people who have committed a criminal offence like fair trial. In medical practice, health is a basic right that regardless of the behavior of the patient and therefore health care services are basic provisions in this regard. Another ethical issue is the fact that one person in their behavior should not endanger the lives of others and where possible, appropriate legislation is necessary. Smokers may endanger lives of others as they may spend many medical resources with their operations at the expense of other patients (Mamode 14). The question is should the doctors use discretion to maximize the well-being of the greater group as opposed to one patient? However, any national health system should acknowledge th at unlike the utilitarian belief that individual rights are forfeitable for the benefit of a bigger group, the financial risks of bad health should be borne by the society as a whole. This would therefore discourage such a sacrifice. Economic reasoning Any nationalized health system seeks to eliminate the disparity between the poor and the rich. If smokers were to pay for their smoking-related medical bills, the rich will pay but the poor will die. However, this will mean more than just that. The drinkers will pay for their bills, reckless drivers and such like (Hayry and Hayry 36). This is a rational utilitarian thought though not well calculated. This will encourage more smoking because soon or later, everyone will die for one reason or another regardless of the personââ¬â¢s promptness in following the doctorââ¬â¢s advice. With regard to the medical expenditure to the society, there is evidence that, by comparing the medical costs to the society by smokers and non-smoker, th e difference may be insignificant.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More In fact, smokers save the government money by dying early. Research has shown that smoking causes a few problems during the productive years of a personââ¬â¢s life span. It results then that those people die even before they start benefiting from their pensions leaving the non-smoker to enjoy their contributions (Weinkam and Rosenbaum 28). Therefore, government should not forget the financial benefits the tobacco industry brings to them. Another point that proponents seem oblivious of is the other habits that smokers would engage in supposing smoking did not exist and the cost of such behaviors to the state (Hayry and Hayry 34). Therefore, it turns out that denying smokers their medical care on basis of cost to state would extinguish individual rights and if such were on utility basis, then it would encourage smoking. Conclusion Despite the long time that this topic has been out debate, the two sides have not yet come to terms on what is the best practice concerning this issue. O vertime, the reaction to this is that the government tries to change the rules after the game has become. The proponents in this issue have continuously presented half-baked propositional which have failed to provide reasonable grounds for the enactment of regulations regarding the treatment of smokers. Therefore, the resole to date remains holding any restrictions to the issue. Works Cited Garfield, John. ââ¬Å"Let the health authority take the responsibility.â⬠British medicalà Journal. 306 (1993): 1050. Web. Goodin, Roner. ââ¬Å"The ethics of smoking.â⬠Ethics. 99 (1989): 574-624. Web. Hayry, Heta and Matti Hayry. ââ¬Å"Utilitarianism, human rights and the redistribution of health through preventative medical measures.â⬠Journal of applied philosophy. 6, 1(1989): 43-51. Print. Khalid, Mohamed. ââ¬Å"Denying treatment is indefensible.â⬠British medical journal. 306 (1993):1408. Web. Mamode, Neal. ââ¬Å"Denying access is more costly.â⬠British medical journal. 306 (1993): 1408. Web. Underwood, Michael and John Bailey. ââ¬Å"Should smokers be offered coronary bypass surgery?â⬠British medical journal. 306 (1993):1047-1050. Web. Weinkam, James and Wilf Rosenbaum. ââ¬Å"Smoking and hospital utilization.â⬠Socialà science and medicine. 24 (1987): 983-986. Web. This essay on Medical coverage for smoking related diseases was written and submitted by user Eliza Hogan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Medical coverage for smoking related diseases Table of Contents Breadth of the issue Ethical and legal issues Economic reasoning Conclusion References In the work place, some issues have been arising with the questions about whether the non-smoking employees should pay same medical insurance premium with the smoking employees. The argument is that smoking employees should pay a premium to cover their smoking related treatment. This issue has been a point of concern since the 1980s and has remained up to date. Advertising We will write a custom essay sample on Medical coverage for smoking related diseases specifically for you for only $16.05 $11/page Learn More The reasoning from the either side involves economic arguments, which are complex and maybe hard to comprehend. However, one of the most oblivious reasons is that it is a deterrent to this behavior, which is harmful to the life of the smoker. The main aim of this paper is to examine the real situation, analyze the fact and propose a reason concerning the matter based on the available facts and opinions. Breadth of the issue One of the most important points to note under this is that this is not an issue of smokers and non-smokers. By extension, it involves everyone who undertakes a life endangering activity knowingly. Therefore, the implication made by the proponents is that this is an important step towards eliminating smoking reflects a shortsighted argument. If this was to become a rule, eventually the people who engage in dangerous sporting activities will have to pay for their medical coverage in case of injury (Khalid, 1993; Garfield, 1993). Furthermore, it will also imply that people who attempt suicide also will have to pay for their medical and rehabilitation fees. This is not the entire implication of the argument. Even though proponents may ask why smokers continue to smoke yet they know the harmful effects of tobacco, it is not always healthy to lay all the blame on their shoulders. This has an implicati on also on the performance of the public health ministry. It is the mandate of this ministry to conduct public awareness programs and to educate the public on the dangers of some behaviors (Hayry, H. Hayry, M., 1989). Continued smoking by the public is a measure on how this ministry has been performing. This means that, in as much as smokers continue to smoke despite the dangers of smoking, it is the responsibility of the government to educate them about smoking, in which it has failed terribly. Ethical and legal issues One of the most popular arguments among the proponents of this topic is that there is a moral obligation between the doctor and the patient is to promote health- something valued by both parties, and therefore, such a relationship should attract allegiance from both parties otherwise, either party can withdraw from the relationship. Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn M ore First, the assumption that patients place the same value on health as doctors is vague. Given their profession and training, doctors place highest value on health than anybody else in the society. On the other hand, other people value other things like money and pleasure than health (Underwood Bailey 1993). From this point of view, the argument that most people see doctors to avoid suffering rather than be healthy is valid. Since the value placed by both parties on health is questionable, then the moral obligation based on this measure is questionable too. A keen analysis reveals that, due to the conflicting values between doctors and patients, the issue of who should receive treatment should lie in the hands of the state and not the doctors. The questions hear is whether a personââ¬â¢s behavior will cause them to lose their rightful access to equal medical care. In as much as the state give rights and takes them under certain circumstances, it is important to note that f undamental rights are involved in this case- the right to life (Goodin, 1989, p. 26). In other parts of the law, there are basic provisions by the law for people who have committed a criminal offence like fair trial. In medical practice, health can be regarded as a basic right that regardless of the behavior of the patient, health care should be provided as a basic provision. Another ethical issue is the fact that one person in their behavior should not endanger the lives of others and where possible, this should be enforced by law. Smokers may endanger lives of others as they may spend many medical resources with their operations at the expense of other patients (Mamode, 1993, p. 14). The question is should the doctors use discretion to maximize the well-being of the greater group as opposed to one patient? However, any national health system should acknowledge that unlike the utilitarian belief that individual rights can be sacrificed for the benefit of a bigger group, the financ ial risks of bad health should be borne by the society as a whole. This would therefore discourage such a sacrifice. Economic reasoning Any nationalized health system seeks to eliminate the disparity between the poor and the rich. If smokers were to pay for their smoking-related medical bills, the rich will pay but the poor will die. However, this will mean more than just that. The drunkards will pay for their bills, reckless drivers and such like (Hayry, H. Hayry, M., 1989). Advertising We will write a custom essay sample on Medical coverage for smoking related diseases specifically for you for only $16.05 $11/page Learn More This is a rational utilitarian thought though not well calculated. This will encourage more smoking because eventually everyone will die for one reason or another regardless of the personââ¬â¢s promptness in following the doctorââ¬â¢s advice. With regard to the medical expenditure to the society, there is evidence that, by comparing the medical costs to the society caused by smokers and non-smokers, the difference may be insignificant. In fact, smokers save the government money by dying early. Research has shown that smoking causes a few problems during the productive years of a personââ¬â¢s life span. It results then that those people die even before they start benefiting from their pensions leaving the non-smoker to enjoy their contributions (Weinkam Rosenbaum, 1987). Therefore, government should not forget the financial benefits the tobacco industry brings to them. Another point that proponents seem oblivious of is the other habits that smokers would engage in supposing smoking did not exist and the cost of such behaviors to the state (Hayry, H. Hayry, M., 1989). Therefore, it turns out that denying smokers medical care on basis of their medical cost to state would extinguish individual rights and if such is based on utility, then it would encourage smoking. Conclusion Despite the long time t hat this topic has been debated on, the two sides have not yet come to terms on what should be done concerning the issue. Overtime, the reaction to this is that the government tries to change the rules after the game has started. The proponents in this issue have continuously presented half-baked propositions, which have failed to provide reasonable grounds for the enactment of regulations regarding the treatment of smokers. Therefore, the resole to date remains holding any restrictions to the issue. References Garfield, J., (1993). Let the health authority take the responsibility. British medical Journal, 306, 1050. Goodin, R. E., (1989). The ethics of smoking. Ethics, 99,574-624.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hayry, H., Hayry, M., (1989). Utilitarianism, human rights and the redistribution of health through preventative medical measures. Journal of applied philosophy, 6(1), 43-51. Khalid, M. I., (1993). Denying treatment is indefensible. British medical journal, 306, (1408), 32-35. Mamode, N., (1993). Denying access is more costly. British medical journal. 306(1408), 36-45. Underwood, M. J., Bailey, J. S., (1993). Should smokers be offered coronary bypass surgery? British medical journal. 306, 1047-1050. Weinkam, J. J., Rosenbaum, W. S., (1987). Smoking and hospital utilization. Social science and medicine, 24, 983-986. This essay on Medical coverage for smoking related diseases was written and submitted by user Christine Berry to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Monday, April 13, 2020
Argumentative Essay Topics For College Technology
Argumentative Essay Topics For College TechnologySome argueative essay topics for college technology can be found in any topic, no matter what the subject. Others will want to make sure that they choose a technology that they feel strongly about. This can make it easier for them to have an argumentative essay topic that they can write about what they like.Technology is one of the big topics for debate for students and teachers alike. There are many topics of debate such as bio-chemistry, biology, human anatomy, and sociology. They all use some type of technology. A student who feels passionately about one of these topics could write an argumentative essay topic for college technology that was written for that topic.Biology and bio-chemistry are probably the two most popular topics for debate in school today. Biology uses things such as electricity, animal DNA, and cells to create a structure that is a lot more complex than the cell, and has a lot more information within it. Bio-chemi stry on the other hand is much simpler, it's made up of chemicals such as ammonia and hydrogen. The different types of these chemicals have different properties and reactions, which is why there are multiple sub-topics of this debate.Human anatomy can also be a topic of debate, but for a very different reason than a biology topic would be. Humans, as a species, has a purpose. The purpose is to reproduce and provide a healthy environment for future generations.Sociology is used in a similar way, except it's used to explain the society or culture that is currently in place. If you would look at history, societies would change very quickly, especially with war. Societies would be destroyed or need to merge into something else. This is why sociology is so important.Even if society is developing faster than ever before, it can still fall into a time when it's civilization decline. This can happen if something happens to the main source of food, or if some type of disaster does happen to the environment. With technology, people will always be able to find work, and some areas are always being developed or improved.Another type of essay that can be written on college technology is that it is needed to help mankind better. This can be used to help explain why it is necessary for man to look for a cure for cancer. Or how it is necessary for man to discover ways to utilize space to the best of its ability. These types of essays can be used for a lot of things, and the exact nature of the essay depends on the person writing it.The arguments for and against a technology for college technology can be long and drawn out. But the argument must be valid and supported by other forms of information to get a good grade. If a student doesn't have a good argument that will get a good grade on their argumentative essay topic for college technology, then they should be careful when they write it, because the argument might not hold up to a question that might be asked during the tes t. Writing an argumentative essay on a technology requires the student to be creative and make sure that they address all sides of the argument before they write the essay, otherwise it will not do any good.
Saturday, April 11, 2020
College Argument Essay
College Argument EssayMany a student has landed in this unfortunate situation when they have gotten to the point where they have had enough of their college argument essays. Here are some tips on how to make sure that you get one through the door without the help of college administration. If you follow these tips, you can almost be assured that your essay will get accepted.The first thing that you will want to do is to ask the school administration for assistance. You will then have to provide all of the needed information in order to ensure that you get to your essay without any trouble. These days, it is often possible to get an essay through the school's office without any problems at all.The first tip for getting a college argument essay accepted is to do all of the necessary research before hand. You will need to sit down and write a brief summary of the school and why you are interested in attending. This is one of the best things that you can do to help make sure that your es say is not rejected.It is a good idea to organize your major points into a list of things that you can cover. In many cases, it is always best to have a single essay that covers several different points. You should be able to get an acceptance rate of around 90 percent if you do this correctly.It is also very important to put all of the important details about yourself in the essay. Although this may sound silly, you should include your personal information in this form of expression. Some students find it helpful to include their favorite foods, places, and activities in the essay as well.One of the most important things that you will want to do is to start writing your college argument essay. The process of writing an essay is very similar to writing a story. The story can be told in a number of different ways, but you will want to make sure that you are consistent with the way that you outline your points.The last thing that you want to do is to edit and edit. It is a good idea t o get the college's official opinion on your essay as well. There are also people that have an essay judging service that will allow you to submit your essay.
Subscribe to:
Posts (Atom)