Pizza Hut Essay

Executive Summary pizza pie pie chantey is one of the wind pizza restaurant companies in the world in terms of few(prenominal) the number of outlets and the percentage of market sh atomic number 18 that it holds. pizza pie hutchs main purposes atomic number 18 to provide foods and services of superior quality and care for that improve the lives of the worlds consumers, now and for generations to come. pizza hutch believes a plentiful and leveraged diverse strategy is a competitive advantage. Their goal is to grow that competitive edge by fostering an inclusive culture. Diversity is a business strategy for pizza pie hovel. Its an intentional choice that creates sustainable competitive advantage.This report provides an analysis and evaluation of the current and prospective liquid and financial stability of pizza pie hut. Methods of analysis include Comp any(prenominal) Overview, introduction Strategies, Entry Restrictions, Political, Cultural Values, Economical Conditi ons, CSR programs, Marketing Mix, etc.Company Overview other(a) HistoryPizza sea chantey was founded in June 15, 1958 by brothers Dan and Frank Carney in their hometown of Wichita, Kansas. When a friend suggested opening a pizza parlor so a raritythey agreed that the idea could prove favored, and they borrowed $600 from their mother to amaze a business with partner John Bender. Renting a slender building at 503 South Bluff in downtown Wichita and acquire secondhand equipment to make pizzas, the Carneys and Bender opened the first Pizza Hut restaurant on opening night, they gave pizza away to encourage federation interest. A year later, in 1959, Pizza Hut was incorporated in Kansas, and Dick Hassur opened the first franchise unit in Topeka.Pizza Hut TodayPizza Hut is non only the hold drawing add-in of pizza industry worldwide, save it is also the worlds largest pizza orbit with to a greater extent than 6,100 restaurants in the United States and over 5,500 restaurants in 9 7 countriesand territories around the world, employing more than than 300,000 people, serving 1.7 million pizzas everyday to more than seven million customers.Pizza Huts Mission contentionWe take pride in making a perfect pizza and providing courteous and helpful service on time all the time. all(prenominal) customer says, Ill be back We are the employer of choice fling team members opportunities for growth, advancement, and rewarding careers in a fun, safe working environment. We are accountable for profitability in everything we do, providing our shareholders with value growth.Core ValuesP.E.A.R.L.SPassionfor virtue in doing every thingExecute with positive energy and needAccountablefor growth in customer satisfactionRecognize the achievements of othersListen and more consequentially, respond to the voice of customersVisionThe vision of Pizza Hut is that range of mountains on the top of the peak to provide best service and adjudicate & To see Yum on customers face.Present major GoalsOur goal is to reach 85% recognition of the new product in our stigma market. As with all businesses, the most important goal of a corporation is to affix revenue and profits. Customer satisfaction is for most.Practice what we urge integrity, ethics and open communication.SWOT AnalysisStrengthsPart of the largest restaurant chain in the worldOver 20,000 franchises around the worldBrand leader in the UKInnovative range of pizzas under one roof celebrated television advertisingWeaknessesLoyal customers are feeling that the satisfaction of the pizzas is declining. tour Novak said Pizza Huts expansion into chinaware is sacking exceedingly well. There are complex computer systems and internal conflicts from franchisees. Opportunities tonic Pizzas with different crust sizes and flavours.Pizza Hut expands Indian market bill and looks to old positron emission tomography to bolstersales in the US Pizza Hut patsys upmarket products and a downscale consumer base. brats Rising competition undermines Pizza Hut as consumers go for greater convenience. Rising cheese damages threaten margins.Threat from Dominos pizza, also from Mc Donalds who involve tried to inclose a new meal that is a Pizza called McPizza.Country of its melodyHeadquartered in 7100 merged Drive Plano, Texas 75024, United States, Pizza Hut is a subsidiary of Yum Brands, Inc., the worlds largest restaurant company.Countries of its operationsJapanMexicoSpainGermanyRussiaChinaSingaporeMalaysiaU.K.U.S., etc.CompetitorsMcDonaldsDominosSubwaySmokin JoesTacoBellPapa Johns PizzaCompetitor AnalysisMany pizza handcuffs mulish to diversify and offer new non-pizza items such as Buffalo go and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, split up pizza for a low harm. Offering special(prenominal) promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas.Entry StrategiesEntry systemIn Bangladesh, Pizza Hut has done market development. Pizza Hut has made pizza familiar to the people of Bangladesh. Pizza Hut is the first chain restaurant of Bangladesh.AdvantagesPizza Hut has always had the first factor advantage. Their trade strategy in the past has always been to be first. Pizza Hut has a good brand image which helped them to reach their target customer good. For good brand image Pizza Hut has easily become the market leader.DisadvantagesFor their brand image Pizza Hut has little chance for diversification. Less Freedom of choice for customers in menu.Less luck for product development.Entry RestrictionsThere is no such entry limitation in Bangladesh.Multinationals face different entry restrictions in some countries.Such as- gamey tax rateHigh registration feeHigh nerve expenceQuota systemHigh employment rateHigh production costPolitical, Cultural Values and Economical ConditionFor political ups and down the scotch growth hampers. As a result disposable income give the sack be reducing. It is a concern for Pizza Hut. Pizza is a western food. It does not match with Bangladeshi culture. But urban people of Bangladesh are world attracted to western culture. So we are hoping that customers of Pizza Hut go away increase day by day and gradually people of our country will accept pizza as a common food. The GDP of reciprocal ohm asian countries are increasing day by day. So its a good opportunity and high time to establish any business in this continent. outside and inner, demandal and hygienical factors/rewardsExtrinsic RewardsExtrinsic reward is something given as a recognition of good work. Pizza Hut offers various kinds of extrinsic rewards to its employees, which arePay RaisesPromotionsAwardsIntrinsic RewardsIntrinsic reward means personal satisfaction felt for a crease well done. Employees who work in Pizza Hut take self-respect in their performance and develop a Sense of achievementM otivational FactorsMotivational factors are mull factors that cause the employees to be productive and clasp them satisfied. The motivational factors offered by Pizza Hut areAttainment quotationJob itselfAccountabilityCareer augmentationHygienic FactorsHygienic factors are those that raise cause dissatisfaction if missing but that do not necessarily motivates employees. Hygienic factors offered by Pizza Hut are CompensationBenefits of employeePolicy for companyJob safetyWorking environmentInter-personal relationsSupervisors attitudeMotivational Theories Followed By Pizza HutPizza Hut follows Theory Y, Adams Equity Theory and Herzbergs Two Factor Theory in treating its employees in all countries. The theories which hold back been described are the shedding of motivation. Nonetheless the theories are followed the most important factors are the fascinating work and intensive pay for the employee. If there is the victorian configuration in between individual and proficient objects, then employee motivation is an easy task. There are other choices such as job improvement, enhancement, encouragement, fiscal and non-fiscal reward (e.g. identification) should be well thought-out. It may be rightfully tough to moderate the reward system of an organization for all individuals but it is possible to formulate an acceptable method which is suitable for both employees and company.CSR ProgramsCorporate Social Responsibility means the concern businesses sport for the welfare of society. It is establish on a commitment to integrity, fairness andrespect.CSR proponents argue that businesses owe their initiation to the societies they serve and bathnot exist in societies that fail. Pizza Huts some great CSR programs areAs the largest pizza restaurant company in the world, with approximately 6,200 locations in the US, Pizza Hut is soaring of the change it moved(p) as the official World Food Programme sponsor and partner. But, as a company with deep roots in the Dallas-Fo rt Worth community (its HQs are in Plano and it has124 restaurants across the metroplex), Pizza Hut is especially proud of the relationship that theyve formed with Childrens Medical Center and the opportunity its afforded them to invest in and impact their community, year-round.Over the last year, Pizza Hut employees check read to patients at Childrens, hosted patient Pizza Pal craft parties, been a food partner for the annual Red Balloon Run & Ride, and sponsored the Childrens Medical Center Holiday Parade. With Childrens doing its part to Make It GreatTM in the DFW community, Pizza Hut is thrilled to be the bring outing sponsor of the 25th yearbook Childrens Medical Center Holiday Parade, which promises to be the best border to date Pizza Hut has integrated the Carry Out for Literacy card into their corporate image and giving. Proceeds from the card flow into a presenter advised fund at the Hawaii Community Foundation, where HCF helps to evaluate authority grants supporting literacy. Pizza Hut (UK) supports the Starlight Childrens Foundation, a registered charity that flora to brighten the lives of seriously ill children by granting their wishes and entertaining them while they are in hospital. Wishes green goddess range from going to Disneyland, to meeting a favourite soap star or even winning the Grand Prix all(prenominal) year the demand grows for wishes, Starlight Fun Centers (mobile entertaining trolleys), Starlight Hospital Projects, hospital parties and outings. Pizza Hut employees have been fundraising the length and breadth of the UK for Starlight and are always face for new and innovative ways to raise further support. All these programs are philanthropy based because they included charitable donations.Marketing Mix returnPizza Huts main product is Pizza.PriceThe price of pizza is high for people of BangladeshPlacePizza Hut has outlets in Dhaka and Chittagong only.PromotionPizza Hut has doing promotion for their target customers. sensual EvidenceThe outlets of Pizza Hut are the only physical examine of Pizza Hut. PeoplePizza Hut hires educated and well mode people for their service. PositioningPizza Hut has position themselves by creating value and believes.IMC Campaign of Pizza HutAt present Pizza Hut is putting on their billboards in major places of Chittagong and Dhaka city. In these billboards they have mainly focused on their offerings and discounts. Pizza Hut is using chump media a lot for their IMC campaign, such as- News paper, magazines, periodicals etc. In there, they have also focused on their different offerings and discounts. During Ramadan they give a special offer for customers. Pizza Hut offers buffet pizza for customers and the person who consume maximum pizza, he gets free buffet for the next day. At present Pizza Hut has introduced Pizza Hut Delivery (PHD) in major places of Dhaka and Chittagong city. And to introduce PHD they have used billboards, leaflets and print media ads a lot. misfortun e StrategiesTVC (Television commercial)- Pizza Hut can use TVC for their promotional campaign. Pizza Hut can do campaign in schools, colleges and universities. Pizza Hut can do campaign in major commercial places.Pizza Hut can use FM radio for their promotion.Pizza Hut can sponsors different events for their promotion. Pizza Hut can do market research to find out what kind of promotional activities will affect their target customers. Pizza Hut can arrange contests for youth.Pizza Hut can introduce less fat and calorie pizzas for aged people. Guerilla marketing can be very effective for Pizza Hut.ConclusionPizza Hut has many targets which it has achieved in a given period of time. The time-period is in general a year. Therefore, in order to fulfill the targets different strategies are pick out by Pizza Hut. It can be concluded that these strategies have been successful and there is flexibility in the strategies, as they can be changed with the changes in the market conditions as w ell as the targets.ReferenceCSR Program, accessed 20 April 2013,Pizza Hut, wiki article, April 19, 2013, accessed 20 April 2013, . William G. Nickels James M. McHugh Susan M. McHugh (2010). Understanding Business, 9th Edition, McGraw-Hill Irwin, NY.