Public Service Announcement PSA

populace assistance Announcement PSAPublic Service Announcement is a free of charge message which act equivalent an advertisement. It is used by a Non-Profit Organization or groups to promote event. PSA can be produced in audio, video, and even pen form such as television station, intercommunicates and newspapers. Generally, the function of PSA in television station and tuner set station is similar. It must be short, straight to the point and professionally produced. In order to let the general understand the messages delivered, the PSA usually focus on only single idea as reservation it as clear as understandable. The high exposure of PSA to the human race, and capture high attention be to have greatest impact (Wisconsin, n.d.). The purpose of PSAs messages is to disseminate to the targeted audiences in order to serve public interest, annex aw beness and educate the people (Wilcox Cameron, 2009). municipal strength is an abuse of power. It is when one partner, usually a colleague or husband, attempts to control and dominate the other, usually a girlfriend or wife through rage, flagellum of violence, or by controlling the couples finances and social life. in that location is some evidence shown that 39% of Malaysian women have been maltreat or assaulted by their partners. national violence is a major, but regularly occult social problem (WAO, 2012).These are five types of interior(prenominal) violence such as psychological abuse, sensual abuse, versed abuse, sparing abuse, and emotional abuse (What is psychological abuse, n.d.). The causes of house servant violence include individual factors, environmental factors, social factors, and economic factors (Causes of domestic violence, 2012). First, the effects of psychological abuse in domestic violence lie down of attempts to commit suicide and difficult on concentrating (The effect of psychological abuse, n.d.). Second, the effects of personal abuse in domestic violence consist of anxi ety, hearing and vision loss (Side effects of physical abuse, 2012). Third, the effects of sexual abuse in domestic violence consist of depression and shameful (Sexual abuse effect, 2008). Forth, the effects of economic abuse in domestic violence consist of stolen and loss of beloved one asserts through thieving (The impact of financial abuse, 2012). Fifth, the emotional abuse in domestic violence consists of flavour of insecure and lots silent (Gluck, 2012).In Malaysia context, domestic violence is efficaciously bound to Malaysia domesticated Act (DVA) 1994 (act 521). It is an act which provided legal protection everywhere any situation of domestic violence. DVA included the following situationWillfully or knowingly placing, or attempting to place, the dupe in fear of physical injury. Example, anyone who make someone having a physical injured by purposely. As in physical harm caused to another is an assault. It could be domestic violence. seduce physical injury to the victi m by such act which is cognize or ought to have been known would result in physical injury. Example, using any weapon to beat someone injury.Compelling the victim by force or threat to engage in any conduct or act, sexual or otherwise, from which the victim has right to abstain. Example, anyone who causes a victim in physical or mentally injured, like forcing some to become a prostitute.confining or detaining the victim against the victims bequeath or Causing devilment or destruction or damage to property with intent to cause or knowing that it is credibly to cause distress or annoyance to the victim. Example economic abuse. Force someone to withholding active family running up bills for which the victim is responsible for payment (Malaysia domestic violence act, 2006).Many women have been abused by her spouse, and it is not easy for abusive relationship, probably they will still hope that things will change. more or less of them are afraid of their partners action she is try to leave. No matter how you encouraged them, the victims are still feeling helpless. In order to help them to leave the abusive relationship, there are so many non-governmental organizations which trying to help the victims. Some of the solutions includes ones can call advice shelters where ones can stay job training, legal services, and child bearing (Smith Segal, 2012).There are several Non-Government Organizations (NGO) and Non-Profit Organization (NPO) that try to help the women and in their effort to reduce the rapidly occurring domestic violence cases. One of the highly profile NGO in Malaysia has deals with women issues is Womens Aid Organisation (WAO). WAO was established in 1979 and it was the first NPO refuge for abused women. The services that provided include face to face and telephone counseling, child care nerve center, refuge and WAO Centre. Their vision is to create a confederacy that is free of violence against women. WAOs mission is to promote and create respec t, protection and fulfillment of equal rights for women and to work towards the elimination of discrimination against women, and to bring about equality amongst women and men (WAO, 2012).1.1 investigate OBJECTIVETo find out the perception of Universiti Tunku Abdul Rahman (UTAR) learners about radio set Public service Announcement (PSA) in Malaysia.To know the effectiveness of radio Public work Announcement (PSA) in depicting the issue on domestic violence.1.2. RESEARCH QUESTIONSHow effective is radio Public Services Announcement (PSA) in Malaysia among university students?How does radio Public Services Announcement (PSA) provides development on preventive measures against domestic violence against women?1.3 RESEARCH HYPOTHESISThere is a positive relationship between students perceptions about radio Public Services Announcement (PSA) in getting information.There is a positive relationship between the effectiveness of radio Public Services Announcement (PSA) in disseminating th e issue of domestic violence.1.4. SCOPE OF STUDYMalaysia is a democratic country which emphasizes the fair, harmony and education to Malaysian. Therefore, the students in Malaysia are well educated and are able to shift the traditional concept to a modernization. Therefore, the universities students are knowledgeable and can be key person to study and correct the problems. This study was conducted by 250 students of Universiti Tunku Abdul Rahman (UTAR) with the ration of female and male to find out the perception of UTAR student towards the effectiveness of radio PSA on domestic violence. These actents are knowledgeable and mature enough to respond the survey in this study.1.5. SIGNIFICANT OF STUDYThis study is aimed to find out the perception of Universiti Tunku Abdul Rahman (UTAR) students about radio PSA in Malaysia to know the effectiveness of radio PSA in portraying the issue on domestic violence. Cases of domestic violence in Malaysia are on the rise, this study with the m otivation of contributing to the society in regards to domestic violence. For instances, the government and organization may enhance the policies such as improving the Malaysia Domestic Act (DVA) 1994 (act 521) is an act which provided for legal protection over any situation of domestic violence. Also, the organization will more easily to understand the limitation and improve the ways of disseminating the message to the public. Again here, the improved insurance policy implication will help to decrease the case of domestic violence and more protect the victims of domestic violence.1.6. PROBLEM STATEMENTThis look aim to find out the effectiveness of radio Public Service Announcement (PSA) in portraying the issue of domestic violence A study of Its Effectiveness among Universiti Tunku Abdul Rahman (UTAR) students. The information gathered in this survey would help researchers to identify the perception of the students towards radio PSA and domestic violence. Domestic violence agains t women is one of the serious problem occurred in Malaysia. Domestic violence is also called as domestic abuse it is usually happened around the people especially in a close relationship (Ang et al., 2010). consort to Womens Aid Organization (WAO) annual statistics 2010, the statistics has shown that 70.4% of the women have been abuse by domestic violence in Malaysia. In fact, the type of domestic violence has included psychological, physical, sexual, economic, and emotional (Ang et al., 2010).According to Nielsen (2012), Malaysia is still prominent in radio time expended with 21 hours a week for Asia Pacific region. In fact, it is also getting out to 92% listeners weekly again radio remains to be among the most popular and trendy medium or channel for Malaysia. There are many Non-Government Organization (NGO) such as Womens Aid Organisation (WAO) and Women Centre for Change (WCC) Penang, is a formerly Womens Crisis Centre, All Womens Action Society (AWAM), National Council of Wome ns Organizations (NCWO), and Peoples Service Organization (Organizations addressing vaw, 2001). They are trying to solve the problem for the women being abused and also provided different kind of PSA for the public to aware of it. For instance, radio PSA by the WAO. There are Neighbours, Office, and Stalls. All in them are position version with 40 seconds, 41 seconds, and 40 seconds. Another example will be United Nations Childrens pedigree (UNICEF) Malaysia partnering Media Prima Group through Malay and English radio stations such as Hot.fm and Fly.fm in year 2008 using radio PSA for violence against children (Radio networks join in to denounce violence against children, 2008). affect Back The Tech campaign which began on 25 November, International solar day Against personnel Against Women and reach over a period of 16 days ending on 10 December, International Human Rights Day (Ang et al., 2009). It was introduced and Planned by the Association for Progressive Communications, W omens Networking Support Programme (APC WNSP) (Ang et al., 2009). The talks and trainings which in press interview included Bernama Radio VAW via radio, Radio 24 The Hot Seat on Violence against Women via Radio, Traxx FM Violence against Women, and BFM which is the business radio station The bigger picture on 16 Days of Activism (Ang et al., 2009). The purpose is to incite the Malaysians to voice up against violence and raise awareness in order to construct the organization for a long-standing commitment in the society (Radio networks join in to denounce violence against children, 2008). Even with PSA women violence still happened (Ang et al., 2009).Besides, the government also determines to protect women from domestic violence with the new law and eventually Domestic Violence Act 1994 launched on 1st June 1996 which is done by after eleven years of research (WAO, 2012). According to Minister Fatimah Sahin, all women deserved protection against violence, and the purpose of the new law is to protect women, family members from violence apparently (WAO, 2012).