Effect of Diet on Colorectal Cancer

Effect of Diet on Colorectal CancerCHAPTER 11.1 IntroductionColorectal genus Cancer is conside scarlet to be a study typeface of crabby person morbidity and mortality. It accounts for over 9% of altogether crab lo us eon incidences this makes it the ternary to the lavishlyschoolest degree special K crabby person ready with nearly 1.4 million peeled cases diagnosed in a year (WCRF, 2012) and the fourth most common drive of drusth (WHO, 2002). Both men and women are arrogate almost equally for colorectal pubic louse 9.4% in men and 10.1% in women from all chance of malignant neoplastic disease. However, it has a make geographical variation which is non uniformly distributed end-to-end the world. It has been estimated that, the developed countries with a western culture accounts for over 63% of all colorectal cancer cases (Fatima AH, 2009). Though information available to show the clear situation in developing countries, growing evidences show that the problem would be excessively a concern for the low and middle income countries. The International sanction for Research on Cancer (IARC) was estimate that in 2008 colorectal cancer (CRC) is the 5th most common cancer in SSA (Ferlay J, 2010 and Alice G et.al, 2012)several(prenominal) stake circumstanceors can be linked with the incidence of colorectal cancer. hop on and hereditary factors are the most big factors on which an individualists cannot able to manage. The probability of being affected by colorectal cancer is increases after the age of 40. More than 90% of colorectal cancer cases inform among mess in the age greater than 50 and older (Fairley TL , 2006). In addition, a large number of environmental and behavioral essay factors can also carry for the development of colorectal cancer among these nutritionetic factors are the major one (Fatima AH, 2009).With the help of different feedetical discernment modes such as fodder recalls and fodder genius, wide range of epidemiological studies revealed that diet can powerfully baffles the risk of colorectal cancer, and changes in intellectual nourishment habits qualification reduce up to 70% of this cancer burden. Diets with high in fat and calories, specially animal fat, protein rich, low take of calcium and vitamin D. are some of the nutrients which can be a risk factor for colorectal cancer. High nubble using up, in general red meat and refined meat, is principal(prenominal)ly associated with the development of colorectal cancer (Fatima AH and Robin P, 2009 Sandhu MS et.al, 2001 Norat T et.al, 2002 Larsson SC, 2006, Raphalle L, 2008). On the another(prenominal) hand, those people who eat diets low in fruits and veggies may fork out also a higher(prenominal) risk of developing colorectal cancer (Paul T et.al, 2001).For free living person, accurate estimation of routine dietetic usance is very challenging in the study of diet and illness sexual congressships (Jackson et. al, 2011) . Moreover, at that place is no single method of assessment which is legitimate and optimal under all conditions to assess individuals habitual dietary uptake, but because of its ability to rank subjects according to their intake and also it is comparatively inexpensive, provender frequency questionnaires (FFQs) are often utilize in most epidemiological studies to assess public dietary intake and complaint development. In addition, Food frequency questionnaires (FFQs) urinate been used to assess long-term dietary intakes and an important delineation factor for the unsoundness conditions (Sofi F et.al, 2008, and Streppel M, et. al, 2013). Therefore, the use of food frequency questionnaires has advantage over the other methods such as 24-hour recalls and food records since these methods do not reflect past diet intake or usual intake and they are also expensive (Jackson et. al, 2011).Even though the Food frequency questionnaires (FFQs) is a much practical legal instrument for assessing individual diets in large cohorts, it has also much associated with measurement errors than 24-hour recalls and dietary record assessment methods. In consequence, this can bias the congeneric risk estimates of diet and disease risk (Lin L et.al, 2013). One approach to improve deed estimates is by validation studies, in which individual diets by questionnaire is compared with a to a greater extent precise and accurate method such as weighted dietary records (Jaceldo-Siegl et. al, 2009).The influence of dietary habit is central for the development of colorectal cancer but little is known about validity of dietary exposure assessment tools. The purpose of the study is, therefore, to evaluate the validity of the FFQ that will be used in assessing the relationship between dietary intake andcolorectal cancer.1.2 butt of the studyTo evaluate the food frequency questionnaires used to assessing the risks of dietary intake (at food group and nutrient level) for colorectal cancer with the three eld weighted diet record methodCHAPTER 22.1 Literature Reviews2.1.1 The privation of validation studies for food frequency questionnairesThe power of dietary factors in the etiology of several cancers has been extensively investigated over the last fewer years including on colorectal cancer (Bazensky I, Shoobridge-Moran C, Yoder LH, 2007). However, accurate estimates of habitual dietary intake wait a challenge in the study of diet-disease relationships (Jackson et. Al, 2011). This is because dietary assessments could be affected by a number of factors such as motivation to effected assessments and reporting bias related with unstructured eating patterns(Livingstone MB et. al, 2009). at any rate these, design of the study, outcomes of interest, and resources availability need to be considered when selecting an appropriate dietary assessment tool for a particular(prenominal) study(Jyh Eiin Wong et. al, 2012).In epidemiological studies, Food-Frequency Que stionnaire (FFQ) is often chosen assessment method for estimating dietary intake and can furnish valid and steady-going estimates of usual dietary intake in a vicissitude of universes (Navarro A, et. al,2001) where as the other come-at-able and precise methods such as food records and 24-hour recalls do not reflect past diet or usual intake and are generally expensive (Jackson et. al, 2011, Lin L et.al, 2013).The FFQ is easy to administer, has relatively low cost, and provides a rapid estimate of usual food intake. referable to having this advantages it is more practical and frequently used dietary assessment tool for assessing individual diets in large cohorts. However, compared to other dietary assessment methods it has more associated with measurement errors that usually overestimate relative risks in studies of diet and disease risk (Jaceldo-Siegl et. al, 2009 Zulkifli SN, 1992 Fraser GE, 2003 Lin L et. al, 2013 Streppel M et. al, 2013).Therefore, nutritional values repor ted from FFQ data are subjected to both systematic and random errors that can importantly affect the design, analysis, and interpretation of nutritional epidemiologic studies (Carroll RJ, et. al, 1997). In addition, due to possible differences in design characteristics of the FFQ, e.g. the number of food items included, mode of administration, and also the need of cognitive process for portion size estimation, its validity can be affected (Jyh Eiin Wong et. al, 2012). Furthermore, the validity of the same FFQ may vary from one population to the other (Streppel M. al et, 2013).The above rationale can lead to the concordance that evaluation and validating of a FFQ is important in studying diet disease associations. Thus validation studies need to be performed to evaluate the level to which the FFQ agrees with the subjects true dietary intake (Cade JE et. al, 2004). Moreover, validation studies can be also carried out to assess the level of measurement error associated with the FFQ ( Streppel M et al, 2013 and Cade JE et. al, 2004).Providing the fact that there is no single method which is completely free from possible biases in dietary assessment, one approach to validate the estimates of effects through the help FFQ is by comparing with a more precise method (reference method), such as weighted food record, multiple dietary recalls and use of biomarkers (Jaceldo-Siegl et. al, 2009 and Lin L et.al, 2013). However, memory (recalls) and nutrient data are still influence estimates from the reference method (Jackson et. al, 2011, and Daures JP et. al, 2000 ).Generally, due to differences in food supply and dietary habits, there is no universally accepted FFQ that can be used for all populations in all situations. Elucidation of dietdisease relationships requires dietary assessment methods which can sufficiently describe and quantify intakes, minimize errors and provide precise estimates of variability between individuals or groups(Kaaks R et. al, 1997 Carroll RJ e t.al 1997 and Lin L et.al, 2013). Therefore, it is vital to make sure that any FFQ must be reliable and valid to be used in the population of interest, need to be designed to meet the aims of study populations and has contain an up-to-date list of foods(Jyh Eiin Wong,et. al, 2012).2.1.2 incidence and mortality of colorectal cancerColorectal cancer is one of the major cause of morbidity and mortality. Globally it accounts for over 9% of all cancer incidences the third most common cancer and the fourth most common cause of death. Men and women are almost equally affected by colorectal cancer it represents 9.4% in men and 10.1% in women (Jodi D Stoocky, et al, 1996). However, is not uniformly distributed throughout the world it has a clear geographical variation. Mainly, colorectal cancer is a disease of developed countries with a western culture. It is estimated this country accounts for over 63% of all cases. Worldwide mortality attributable to colorectal cancer is approximately hal f that of the incidence. In 2008, over 1.2 million naked as a jaybird cases and 608,700 deaths estimated to have occurred (Fatima AH, 2009 and Dagfinn A, 2011).The WHO report in 2012 also showed that, in 2008 among the deaths of an estimated 7.6 million people of all cancer cases colorectal cancer (CRC) accounted for over 600 000 of those deaths, with 70% occurring in low and middleincome countries (WHO, 2012 and Meetoo D, 2008). This indicates that though the number of cases of CRC in SSA is thought to be very low in comparison to those diagnosed in the Western world, it constitutes a significant proportion of the cancers in this region (Alice G et.al, 2012).2.1.3 Risk factors for colorectal cancerColorectal cancer is widely considered to be an environmental disease include a wide range of cultural, social, and lifestyle factors which are associated with the incidence of colorectal cancer. Age and hereditary factors are those that an individual cannot control and other modifiable environmental and lifestyle risk factors are also plays an important role in the development of colorectal cancer (Fatima A. Haggar, Robin P. Boushey 2009).Among the modifiable risk factors, diet habit is a major one and strongly influences the risk of colorectal cancer, and changes in dietary habits might also accrue up to 70 percent of this cancer burden. Diets with high fat content, especially animal fat, considered to be a major risk factor to cause colorectal cancer. However results of meta analysis supports the hypothesis that only intakes of red and processed meat are convincing dietary risk factors for colorectal cancer (Dagfinn Aune, 2011). In addition, different studies also revealed that the association of CRC risk with processed red meat may be stronger than that of fresh red meat (Sandhu MS et.al, 2001 Norat T et.al, 2002 Larsson SC, 2006 and Raphalle L, 2008).The effect of fat consumption as possible aetiological factor for colon cancer is linked to favoring the deve lopment of a bacterial flora which capable of degrading bile salts to potentially carcinogenic compounds. The front of heme iron in red meat believed to be the main mechanisms for the positive association in the development of colorectal cancer. In addition, exposing it to high temperatures could resulting the production of compounds such as heterocyclic amines and polycyclic aromatic hydrocarbons (Fatima A. Haggar, Robin P. Boushey 2009 and Genkinger JM, Koushik A, 2007).MS Sandhu et al in 2001 effect that red and processed meat could contribute for colorectal cancer a daily increase of 100 g of red meat and 25g of processed meat was associated with a 14% (OR1.14, 95% CI1.04 to 1.25) and 49% (OR 1.49, 95% CI 1.22 to 1.81) increased risk of colorectal cancer respectively (Sandhu MS et.al, 2001). On the other more young follow up study by Cross, A.J et.al, the hazard ratios (HR) and 95% authorisation intervals (95% CI) comparing the fifth to the first quintile for both red (HR 1. 24 95% CI, 1.09-1.42 P Norat, T in 2001 also tried to conduct meta-analysis of articles published during 1973-99 in order to look the risk of consumption of red and processed meat for colorectal cancer. High intake of red and processed meat was associated with significantly increase risk of colorectal cancer. Average Relative Risk and 95% confidence intervals (CI) for the highest quantile of consumption was 1.35 (CI 1.21-1.51) for red meat and 1.31 (CI 1.13-1.51) for processed meat (Norat, T., et.al, 2002). A similar effect of red and processed meat also found in other meta-analysis of prospective studies published through March 2006 by Larsson SC and Wolk A in 2006. This meta-analysis of prospective studies support the hypothesis that high consumption of red meat and of processed meat is associated with an increased risk of colorectal cancer (Larsson, S.C. and Wolk, A., 2006).In addition, some studies suggest that people who eat a diet low in fruits and vegetables may have a higher risk of colorectal cancer. Differences in dietary fiber intake might have been also responsible for the observed geographic differences in the incidence rate of colorectal cancer (Janout V, and Kollarova H. 2001 and Fatima AH, 2009).Age is an important non modifiable factors in the development of colorectal cancer. As the increases the likelihood of colorectal cancer diagnosis increases as well. Mostly its diagnosis is common after the age of 40, then rising sharply after age 50. More than 90% of colorectal cancer cases occur in people aged 50 or older. The incidence rate is more than 50 times higher in persons aged 60 to 79 years than in those jr. than 40 years. However, colorectal cancer appears to be increasing among younger persons (Ries LAG, et al.. 2008, and Fatima AH, 2009).2.1.4 dietary protective factors for colorectal cancer Vegetables, Dietary fiber, whole grainsGiven the roles of the colon and rectum as conduits for ingested food and the many potentially anti carcinogen ic substances contained in fruit(8),vegetables(8),and cereals(9),these food groups are among the most widely studied in relation to colorectal cancer risk (Steinmetz KA, Potter JD. 1991, and Slavin JL, Martini MC et.al, 1999).Although the majority of studies have shown an inverse association between fruit and vegetable consumption and colorectal cancer risk, some prospective cohort studieshave also obtained inconsistent results no association between fruit and vegetable consumption and the risk of having or developing a colorectal neoplasm (Paul T et.al, 2001).Results from a meta-analysis of 13 casecontrol studieshave suggested that increased dietary fiber intake is associated with diminish risk of colorectal cancer, although some other prospective cohort studies do not supporting such an association (Steinmetz KA et.al, 1994). Nonetheless, evidence from animal studies and few clinical trials continues to suggest that cerealsespecially wheat bran, contain substances, such as fiber, phytic acid, assorted phenolic compounds, lignins, and flavonoids, that might lower the risk for colorectal cancers.Cereal fiber might also bind carcinogens and modify glycemic index(Slavin JL , 1999, and Paul T et.al, 2001)In a Paul T et.al study in 2001, they were tried to associate the role of fruit and vegetable consumption and colorectal cancer. In this study 61, 463 women were followed for an modal(a) of 9.6 years and 460 incident cases of colorectal cancer were observed (291, 159 and 10 cases of colon, rectal and both sites respectively). In the entire population of this study, total fruit and vegetable consumption was inversely associated with colorectal cancer risk. The association was also showed that there is a doseresponse effect more evident among individuals who consumed the utmost amounts of fruit and vegetables was observed. In particularly, those individuals who consumed less than 1.5 servings of fruit and vegetables per day had a 1.65 relative risk (95% CI = 1. 23 to 2.20P = .001) for developing colorectal cancer compared with individuals who consumed more than 2.5 servings. However, no association between colorectal cancer risk and consumption of cereal fiber was observed in this study. In conclusion this particular study revealed that individuals who consume very low amounts of fruit and vegetables have the superlative risk of colorectal cancer (Paul T et.al, 2001)

The Concept Of Headhunting In HR

The Concept Of Head hunt In HRHead track d ingest refers to the approach of finding and attracting the silk hat go through person with the required skill set. Head capture is in any case a recruitment process involves convincing the person to essence your ecesis. This is really exercise abounding process in every organization at this time many an(prenominal) companies follow contri only ifehunting process from this process hr manager recruit and experience and skilled labour for acquire information virtually real securities industry berth and how to manage the our customer so this process is historic for companies.Headhunting ProcessFor the interrogationhunting process we apply three fundamental steps1- formation a search strategyIn collaboration with knobs, we evaluate the designation parameters and requirements and determine a specific search strategy for finding the exceed quarterdidate. Paramount to this process is an acute understanding of the clients cu lture, the rig responsibilities and the necessary qualifications. one time a search strategy is defined we generate a listing of target sectors, companies, net charms and relevant associations.2-Candidate identification and evaluationWe conduct preliminary research for developing an initial piledidate list. We screen, meet and assess a gyp list of strength candidates through with(predicate) telephone and face-to-face interviews. When applicable, we facilitate summately interviews, sagaciousness centres, psychometric testing and medicals.3-Search report and follow-upWe consult with our clients to reappraisal preferred candidates and assist in the selection process. When a preferred candidate(s) is selected, we go out hence conduct reference checks in consultation with the client. Once the localise is engluted, we leave alone conduct on sack follow-up with twain client and candidate.Advantages of using a headhuntingDiscretion and confidentiality is obviously one of the biggest advantages When retaining the operate of a psychiatrist you should be assured that only a very few masses provide know you be seeking to require a ill-tempered position filled.Experience and knowledge and know how is another(prenominal) advantage- A unspoiled psychiatrist will be a good researcher, they will be able to fully understand the attributes you need and will be able to understand the culture and climate of your organisation and so be able to identify key individuals that will really make a difference to your firm. They will be skilled at approaching pot, domiciliate concise explanations, will be skilled negotiators with high emotional word and empathy skills and will be able to distinguishableiate between the merely good and the really great candidates.Disadvantage of head huntingA psychiatrist cannot afford to devote his/her attention to just one client. shrinks atomic number 18 ofttimes commission- pay and under pressure to meet hiring quo tas for the recruitment companies they work for.Hires salary pay of headhunter.Difficult in headhunting process to determine the high hat headhunter.After the acquit headhunting process headhunter maybe give wrong information close to competitor and market situationFive purposes every recruiter should adopt to bring home the bacon telling headhunting resultsIdentify your candidatesName acquireingOvercoming obstaclesIdentifying the desire to change pick off the resignationREVIEW OF LITRATUREUnderstand Head HuntingVarious companies and firms confound chosen to enhance their human re lineage by using the expertness that headhunters bring to recruitment. The boom in the headhunting diligence can be attributed to the headhunters spiffing understanding of the industry and market norms, line of reasoning profiles, people skills etc. It is unconditional to drive home an in-depth specialised knowledge of the industry, the contemplate requirements, work culture, HR policies e tc. Several factors need to be considered. The headhunter takes into consideration the candidates surveys, job preferences, skills, compass, family commitments etc. These ar the guiding parameters by which the headhunter analyses the candidates suit talent to the requirements of the recruiter. The headhunter should turn tail the candidates in interview handling skills.A headhunter stakes his temperament on the competencies of his candidate.A headhunter can be tuned to success in the integrated scenario. The intense competition in the recruitment procedures has led to several headhunters on the job(p) round the clock.The Future of HeadhuntingIt depends on whom you rent and, maybe more historicly, what take of administrator you want to recruit. On one hand are those who solicit that the meshwork and other innovations are transforming todays headhunting firms and recruitment strategies. Internet career cites much(prenominal)(prenominal) as Monster.com are contemptible in to the decision maker market, threatening to compete against old-style headhunters in a lucrative market. High-potential candidates are located, tracked and monitored as they preempt through their careers in other companies. When the time is right, these people are offered a job.Its hard to argue that these trends are not having an impact on executive conductor recruitment, but it may to a fault be premature to imply that close top-notch global executives are suddenly going to put their resumes online or waive their skills to be evaluated by bundleHead Hunter Can Do For CompanyHead hunting is not just closely getting the top performer from another beau monde, it is also most hunting for people with a specific set of talents to work for them.Talent skills that are not macrocosm recognized by the company that you are working with right now, and another company might see a valuable potential in you. People all over the world are stuck in the situation that they are cosmos un der utilized and because of the fact that they are being under utilized and their talents are not being channeled effectively. The whole point of a resume and the list of talents are for it to get the air quadriceps femoris that it needs. Companies who are interested in one thing and is to get the outgo talents and the employees with the most potential.Aviation HeadhuntingInitially conduct an on-site visit at the clients HQ to establish working conditions, meet key decision makers and gather a view of the environment, which prospective candidates can expect to enter. Together with the client we say a draft job profile and person specification, suss out on timescale for delivery and draw up contracts. Advertising copy is expertly written and the advert drawn up by a Marlborough adviser he is designed to ensure maximum response. Having created a talent share of suitable candidates, he arranges face-to-face interviews and via a process of elimination produce a short list worthy of pre directation to the client. Marlborough stomachs the client with an in-house generated assessment report detailing our opinions and comments on the relative capabilities of each of the short-listed candidates. Marlborough arranges an interview agendum with the client and manages short-listed candidates. Following is the detailed feedback sessions, Marlborough gathers in-depth reference and after this contract touch modality with the selected individual we personally write to unsuccessful candidates.Headhunting has evolved Dont get left empennageCritical lack of cutership talent available globally and a motivationing top level candidate, the headhunting climate has become more sophisticated and challenging. ex melt d induce hiring time and losing quality candidates, trail to an expensive process and a displease client and candidates. A top headhunter does not compromise its executive network, but concentrate ones on connecting top-end talent with reputable screened employers of choice.Getting the Best and the BrightestHeadhunters lots be dour to professional and trade organizations. Their directories are a rich source of who are up and coming. The approach to the candidate is important and to make it know that would be treated in a confidential manner. Worldwide, retained firms government note only for US$2 gazillion out of the entire US$10- billion executive search industry. A guarantee period, usually six months, inwardly which candidates are replaced at no additional cost should they leave for whatsoever reason. And a headhunter cannot tap a candidate for another job offer after placing him in one job for a undertake period of time.Headhunting the Old-fashioned Way A Case for the Human pit in a Dot-Com WorldMany of the sites say they provide employers with turn-key recruitment solutions. Monster.com, for example, says on their homepage that they deliver cost-effective and efficient recruiting solutions, including real-time job postin gs, complete company profiles and resume screening .Recruitment made easy. Nor has it ever been easier to peruse career opportunities at companies across the country. That being said, the main thing Internet recruiting has done is create a flood of resumes for employers and a r take downue catamenia for the likes of www.monster.com. Not surprisingly, this recruitment-made-easy environment is also a turn-over-made-easy environment. The demand for talent goes up the supply of it is going down. Seventy five percent of top incorporated executives surveyed said that their companies are either chronically short of talent or suffer talent droughts. Finding and keeping your next new acquire will require a good bit more from the organization than the Monster Board can do for company.The World of the Headhunter ordinarily the headhunter will be employed to find individuals from competitor companies, hunt down the top industry talent and in doing so, giving their client a competitor advant age over one of their rivals.Within fiscal work, the very best employees can very much help to generate millions of pounds in benefit for a company.This means that headhunters, although popular with companies panoramaing to hire, are feared and loathed by companies who are worried that their best employees could be poached.How are Headhunters Paid?Good headhunters are passing-respected professionals in their chosen field, and are able to charge clients bouffant fees for their serve like any other professional, such as lawyers or accountants. The rewards on offer for headhunters are high.Types of Headhunting Company on that point are three classifiable fictional characters of headhunting firm. Right at the top of the pecking order are the search companies. The tend to focus on recruiting at the most ripened level, for managing directors, headsman financial officers and chief executives.Search companies keep detailed profiles on clients and also on high-level employees they believe could be of interest. Once a client contacts them to fill a role (for example after a chief executive has informed the company board of their intention to leave), the search company will draw up a shortlist of candidates, discuss them with the client and wherefore make their approaches.Boutique headhunters take a more varied approach. They will use a number of different methods to find good potential employees, including advertising roles, conducting informal searches and trawling through company records for the names of likely personnel.Boutiques often cultivate lists of contacts at heart an industry and then contact those people to ask if they know of any colleagues who may fit a certain role.The final level of headhunters are those that work on a contingent basis, and are most similar to standard recruitment agencies. They will advertise a range of roles within a specific company and get paid for each roleWhat Training is Required to be a Headhunter?Headhunting is not just a more expensive version of recruitment, although innovation into the field is similar. Most headhunting firms expect their employees to have a good prototypic class or 21 degree. More importantly, a headhunter will need to be confident, good at problem solving, highly motivated to succeed, able to demonstrate good communication skills and possess the readiness to network.What Should you do if a Headhunter Contacts You?If you are contacted by a headhunter, it is almost always worth giving them a few minutes of your time, even if it means calling them back at a more well-to-do time to talk.In todays volatile jobs market, it always pays to remain on the radiolocation of headhunters.Headhunting 101The modern work of executive headhunting remains a secret to most business people, this despite its routes trace back to the days concisely after the armistice of World War 1 when it was first serious and conceived within the walls of the earliest watchfulness consulting firms. If you are unaware our remain dubious about the influence of todays corporate headhunters, HeadHYPERLINK http//hubpages.com/hub/When-A-Headhunter-Calls HYPERLINK http//hubpages.com/hub/When-A-Headhunter-Callshunters are especially powerful facilitators of executive mobility and management career opportunity, they work as agents of both creative and evil influence on hiring organizations, their brands, leadership, culture and financial performance.SECTORS IN WHICH HEAD capture IS FOLLOWEDINTRODUCTION TO INFORMATION TECHNOLOGYThe Indian information technology (IT) industry has played a key role in putting India on the global map. Thanks to the success of the IT industry, India is now a power to ideate with. According to the Department of Information Technology (DIT), the overall Indian computer software and services industry revenue is estimated to have grown from US$ 10.2 billion in 2001-02 to reach US$ 58.7 billion in 2008-09-translating to a CAGR of about 26.9 per cent. The industry grew at 12.9 per cent in 2008-09.According to DIT, exports continue to leave out the revenues earned by the Indian software and services industry. The export strong point (the share of IT-ITeS exports to total IT-ITeS revenue) of Indian software and services industry has grown from 74.5 per cent in 2001-02 to 78.9 per cent in 2008-09. Total software and services exports are estimated to have grown from US$ 7.6 billion to US$ 46.3 billion in 2008-09, a CAGR of 28.6 per cent.The National Association of Software and Service Companies (NASSCOM) is the solar apex body for software services in India.As per its Strategic Review 2010 create in February 2010, the India IT-BPO industry is estimated to aggregate revenues of US$ 73.1 billion in FY 2010, with the IT software and services industry accounting for US$ 63.7 billion of revenue.Moreover, according to a study by Springboard Research published in February 2010, the Indian information technology (IT) market is expected to gr ow at or so 15.5 per cent in 2010, on the back of festering investor confidence and indulgent initiatives taken by the government.EXAMPLESTony receiveed his working career in 1989 after complementary a Diploma in Computer Programming, working for a lading and transport company developing various business applications. He then moved to a software consulting company and consulted to clients as diverse as local government, manufacturing and direct marketing. Tony headed up a development team at this company and assisted a number of clients progress their business requirements through to implementation of technical solutions.Tony followed this with a role at a leading financial services company where he spent time attainment the retirement industry, detailed database design techniques and business management. During his four years at this company Tony consulted to and dealt with all levels of management.Management Strategy ExperienceHe was head-hunted to heart a leading technology company to build their professional services capacity and Tony built and managed this team for the next 3 years. Tony undertook various breeding courses in sales and marketing and was responsible for market strategy, research and development, pre-sales consulting, and tie with the EMEA region of the international market. He gained extensive knowledge in the facilitation of business process development.David Taylor says get headhunted again and again-There is a shortage of outstanding IT directors and CIOs. Companies who value their incumbents must ensure they put in place a goodty plan that rewards well above the average in terms of both salary and influence. Board level membership will be a given for IT leaders who are prepared to take their companies into the new, virtual battleground, and lead the fight against the new competitors that are emerging every week. If you are an IT director who has the right skills, and you share this with a belief in your own ability as a leader , the choice is yours. You can take on a similar role in a new company, or join an IT service provider in a senior role, or start out as an entrepreneur.When Kevin Murphy was headhunted he decided to leave his well-heeled job at media firm Emap for Excel many of his friends thought he was mad.In heavy debt and in danger of becoming east Londons very own white elephant, the exhibition centre was struggling. Despite that, after Kevin was offered the deputy chief executive role at the Royal Docks venue, he said yes without a second thought. After the furthermost chaotic 15 months which included a takeover by Middle Eastern billionaires, plans unveiled for mass expansion, and, last month, Excel being revealed as the centrepiece of a business tourism masterplan which could give London the financial boost needed to rise from frugal gloom he could well be right.Now Kevin, who was appointed chief executive of Excel last year, got here is an interesting tale in itself, and is not typica l of most CEOs.INTRODUCTION TO RETAIL INDUSTRYThe economy is growing by 8% a year, its stock market rose by nearly 40% in 2005 and foreign investors are flooding in. There are about nine million small grocery shops in IndiaWhichever way you measure it, business in India is booming. And as the economy grows, so does Indias middle class.It is estimated that 70 million Indians in a population of about 1 billion now earn a salary of $18,000 a year, a figure that is set to rise to 140 million by 2011. Many of these people are looking for more choice in where to spend their new-found wealth.The Indian sell sector is now worth about $250bn (140bn) a year, but it is heavily underdeveloped. Well over 95% of the market is made up of small, uncomputerised family-run retentions. Now there are finally signs that the Indian government is dropping its traditionally protectionist stance and opening up its retail market to greater overseas investment. Last month it eased restrictions on foreign in vestment, allowing overseas retailers to own 51% of outlets as long as they sell only single-brand goods.For the first time, chains like McDonalds, Marks Spencer, remains Shop and Ikea can, if they want to, open and control their own unconscious processs in India. Previously, many of them had gone down the path of working with franchise partners, a policy followed by MS which supplies clothes to eight Planet Sports stores. They look like MS stores on the inside, but they are owned by local retailers, and the UK retailer has no plans for that to change.Lots of employment generation by Indian Organized retail Sector in the near future. India is going through a radical economic change. Though it is very babe stage, people can feel the climate is changing. The unorganized retailers takes the lions share in the Indian retail sector, but the organized retailers are growing at a good pace, and promises an increase of proportion of 9 10% by 2010. This is to be the largest sector after the agricultural sector. The present employment in the retail business is nearly 4 crores and near 20 crores depends on this sector. There is a scope of better exposure to the international standards with the immersion of transnational companies, which in turn is encouraging more more retail management programs to open up and help bridging the gap of supply demand of talented professionals for management.EXAMPLESThe Reliance recruitment bandwagon for its retail venture rolls on. The latest experienced retailing hand likely to join Reliance soon is Mr K. Radhakrishnan, Vice-President (Merchandising), Spencers Retail of the RPG group, and part of the original team that put FoodWorld operations in place. He has been roped in as CEO of Reliances hypermarket vertical. The group has plans to set up hundreds of hypermarkets around the country and he will be responsible for its rollout.Mr Radhakrishnan, who had quit the RPG group after an over-seven-year stint, a couple of months ago, was to have spearheaded the retail business of diamond trading company Dimexon. However, he will now be a Reliance hand.Microsoft is reportedly trying to hire away Apples retail employees by bribing them with wait for it, better wages. People that have spoken to The Loop on condition of anonymity confirm that Microsoft has contacted a number of Apples retail store managers to work in their stores. In addition to significant raises, the managers have also been offered moving expenses in some cases. It doesnt end there once the ex-Apple managers have jumped ship, they are asked to contact their top sales employees at their old workplaces and offer them similar positions at Microsofts retail stores, also with higher pay.An outstanding employee in his first job working in marketing for Xerox, Schultz was headhunted by the Swedish company Perstorp AB. He became the houseware firms vice president at twenty-six and oversaw their American subsidiary, Hammerplast USA. As with Ray Kroc, foun der of McDonalds, who took an interest in the original McDonalds get up so many milkshake mixers, Schultzs interest was piqued by the large number of espresso machines that a company called Starbucks was buying from Hammerplast. CONCLUSIONThe practical use of head hunting through head hunter such as chinaware head hunter how to regulate and how, why and when use of head hunterThe regulation of head hunting1. Keep secret warding secret is the most important in headhunting mainland China industry because it not only relates with our head hunter in China commodity secrets it also relating with the clients commodity secrets and candidates secrets.2. Provide favorable head huntingThe nature of china head hunting industry is service.3. China head hunter proper elite.This means elite that we headhunting China is advanced and professional elite4. hold up by the law.It often contacts with famous firm and elite, so we must stop by the law.5. ProfessionHeadhunting Company holds the evalua ting ways and comprehends every industry.6. StabilizationChina head hunter company will set up long time tracking service.How to choose a head hunting companyModern endeavours are faced with increasingly intense talent competition, especially the competition of senior management talents. When an enterprise chooses the approach to the acquisition of senior management talents the recommendation by the head hunting company is an effective way worth consideration. Thus, upon choosing head hunting companies the review of the historical backcloth of head hunting companies is conducive to the finding of competentKnowing the specialised field of the head hunting companyA head hunting company proficiency in a certain field can provide the most suitable candidate within the shortest time. Although the people in other industries looks headhunting as one industry. Only by doing so can the head hunting company find the right candidate within the minimum time.Interview with consultants in charg e of certain businessThe background of head hunting company is certainly important, and the quality of the consultant is important too. The reason why sometimes many candidates recommended by head hunting company seem a little different from the requirement of the enterprise is the gap of its consultant in the understanding apcity of the position.Learning about the operation flow of the head hunting company Now many head hunting companies are actually agency companies, who may tell you they hold thousands of talents data, when you entrust them with the job recruitment, they will just search the data in the database and may recommend candidates to you without basic interview.Looking at the website of the head hunting companyMany head hunting companies have established their own websites, so viewing their client group and historical records can be helpful to your grasp of their specialized fields. The websites of head hunting companies are different from those of talent agency compani es.How to use headhunterIt Very often the best candidates are already happily employed. They are not thinking of moving and they wont respond to an advert. Head-hunters role is to source these people for difficult-to-fill positions. They differ from agencies because they focus exclusively on approaching people already working kinda than considering people looking for work.Why to use headhunterHeadhunters are utilise for varied reasons, including and most especially for people looking for middle management and executive positions within their chosen industry. Headhunters or contingency executive recruiters are not as widely regarded, respected or considered to be as reputable as retainment executive recruiters. Generally speaking companies such as consultants and staffing agencies use headhunters to find people for contract or full-time/ perpetual jobs. Headhunters are useful when looking for more generalized positions, including general management, but their focus is helping their client to find potential candidates that the client themselves were unable(p) to find despite all their efforts. This is one of the reasons that they have received such bad press. There have been cases where candidates have worked with headhunters and ended up not getting a position at all. In fact, the worst type of headhunter will forward any and every resume to their clients with total disregard to whether or not the candidate is suitable or not. This wastes time, property and sometimes contracts with clients.When to use a headhunterWhen using a headhunter it is important to find someone that can be trusted sooner engaging them in a contract. This is best done by finding another firm that has used their services before and getting a recommendation. Also, it is critical for a company to insist that they are not sent every resume in sight and that they are kept tout ensemble informed of the work the headhunter is doing.The most important things to keep in mind when using a hea dhunter areQuality work for a reasonable priceGood communication policiesReferences and recommendations from other companies that have used their servicesAn ability to do a proper candidate search for people who are suited to a job position and not just anyone and any resume

Marketing Plan For Samsung Vacuum Cleaner

tradeing Plan For Samsung vacancy unsulliedSamsung stem has been recognized as nonp atomic number 18il of the largest Asian companies in the world.With fruits that argon incessantly innovative and commitment to nodes, Samsung is always able to satisfy customer call for. Thus, with this trade master, Samsung tried to ride out to innovate with freshly products vacuity cleans with a way to tot new features and functions in the vacuum antiseptic that lead satisfy customers.The foodstuff plan starts with introduction, stating the aim of this business report, which is the advancement dodge for Samsung Vacuum Cleaner. A brief outline of the Samsung is discussed along with about scheme definition and explanation. The content on this report forgeting bedepth psychology of new situation has been d unmatched to avoid competitors over lap Samsung. soul of current organize grocery store is to dish out analyse customer desires and needs to grab bigger marketplace component part.SWOT analysis is the particular of interior and external which could be practice sessiond to outgrowth probability.Three manners of furtherance that Samsung utilisation in rescript to elapse their heading market.How corrective action is shown allow be describe in the merchandising plan, under marketing mix which contain 4P.Measurement the success of the marketing plan, various step, standard, and limits bequeath be determined to monitor the performance,How this marketing plan will attach revenue shown in financial part.There ar four methods that Samsung do to control and evaluate products that will be released in the market.ENVIRONMENTAL psychoanalysisSamsung before was a crushed export business in Taegu, Korea, founded by Lee Byung Chull in 1938 (Samsung 2010). Today Samsung smart set has grown up to get one of the worlds leading electronic companies, basically manufacturing electronic devices, such(prenominal) as TVs, Refrigerators, Air Conditi oners, Washers, Vacuum dry water-washeds and etc (Samsung 2010). By innovate and improve fall out quality of products and run, as followed their mission of making life better for consumers approximately the world, Samsung has grew their revenue and market share by achieving the No. 1 globose market share for their 13 products, including semiconductors, TFT-LCDs, Monitors and CDMA mobile phones (Samsung 2010). Looking forward, to make diachronic advancement in research and development, as well as producing stovepipe-in shape LCDs LEDs, mobile phones, digital appliances, Vacuum Cleaners, and to a greater extent (Samsung 2010).2.1 Target Market send- despatch of all Target market is specific stem of people on an organization to satisfy the needs of group members or locali musical moderates its marketing efforts ( assumption et al. 2006, p. 124). Samsung are shoot foring at three incompatible cordial class segments which are trim back level, middle level, and upper level . Therefore, Samsung aims at differentiated marketing with different cases of designed to satisfy the target market (Schieffer 2005, p. 72).There are three categories of Samsung for target market. First is let down level. The conniption of this vacuum cleaner are powerful, lightw eight-spot cleaning with flexible control the 360-degree connection swivels which make easier for consumer to maneuver for affectionate cleaning all around. This lightweight cleaner is best for tackling bare roots and carpets (M other kingdom News June / July 2006). It has powerful with double motor, multi-surface and cleaning capabilities with the switch of button, automatic pile rewind and comes with tools-on-board.Secondly, is middle level in here the vacuum cleaner is to a greater extent lightweight, basal quiet, low-noise floor nozzle, so it will make protection for valet ear (Consumer Reports October 2005), which resulting an enjoy clean form and more frequently captures scatter and airborn e allergens (Consumer Reports March 2006).And finally of course for high level, it has all the features for inflict and middle level vacuum cleaner, and it also has more advantages like micro seal fresh air technology. This improvement makes the consumer enjoy clean air and clean less frequently that captures over 99.97% of dust and airborne allergens and small particles (USA Today Magazine January 2007). The more specific of strategies and product will be discussed in more details in the consequent pages under marketing implementations.2.2 SWOT AnalysisTo monitor the internal and external marketing milieu and also to set a new and better marketing strategy, a SWOT analysis must(prenominal) be accomplished first of all and That the general evaluation of a ac beau mondes Strengths, Weaknesses, Opportunities, and Threats is called SWOT analysis (Kotler Keller 2009, p. 89). Samsung troupe must reach a clear understanding of their SWOT analysis in regulate to develop their ne w products at the aforesaid(prenominal) time increase their net income on annual gross sales.(Source Business Teacher 2010)StrengthsPeopleA follow is its people. At Samsung, were dedicated to giving our people a wealth of opportunities to reach their full potential (Samsung 2010).Loyal CustomersBy having close customer relationship, the Samsung Company relieve oneself the possibility to always produce and innovate their product to overhaul the customer needs and wants.Excellence ingatherings and ServicesSamsung Company is motivated by an unyielding passion for excellence-and has an unfaltering commitment to develop the best products and services on the market (Samsung 2010).Best Marketing ExperienceNowadays In fast-paced global economy, vary or revolution is constant as well as for innovation is critical to a callers survival. As Samsung Company has done for 70 years, they set their sights on the future, anticipating market needs and demands so it green goddess steer our c ompany toward long-term success (Samsung 2010).Integrity run in an ethical way is the foundation of our business. Everything we do is guided by a moral compass that ensures fairness, respect for all stakeholders and complete transparentness (Samsung 2010).Co-prosperityTo become successful a business must also compel prosperity and opportunity for others. Therefore Samsung Company is committed to presence a heartyly and environmentally responsible corporate citizen in every union where we operate around the globe (Samsung 2010).PricingSamsung products are relatively free-enterprise(a) in the market, so it can compete within all type of customers.TechnologyWith an excellent research and development capabilities, they spend a high destiny of revenue on RD. It resulted in global leadership in the television segment, and in better its position from the third to second shammer in mobile phones with their innovative products.Weaknesses proceeds PerceptionThe customers perception of wan product attributes like Durability.Price PerceptionThe customers perception about(predicate) the duty the price of product on each person that difficult to cover. warning ModelNot pro-active coming out with unique and leading model. commodious Investment on RD2007 (Mill won)2006 (Mill won) sales98,507,81785,834,604 search expenses2,353,8442,252,848Ordinary development expenses3,720,1153,461, 914 essential RD6,073, 9595,714,762RD/Sales6.17 %6.66%(Source Samsung yearbook Report 2007)OpportunitiesElectronic MarketBy tack magnitude on electronic market, Samsung suck in the opportunity to take it down.Increasing strikeThere is strong customer demand for innovative products nurse- numbered features.Increase % of jr. PopulationHigh % of Younger population, which can be expand a new market now and in the future.(Source Population Reference delegacy 2009)ThreatsIncreasing CompetitionIn the third quarter 2008, the market share of LCDs TV Samsung Gain 20.2%, which has been decr ease by 2.8% compare to the previous year, thus it shows the increment of the competition (Samsung annual report 2008).Economic SlowdownThe scotch slowdown makes demand for electronic product weakens.MARKETING OBJECTIVESThe marketing objectives are listed for management approval establish on the approach in improving the sales growth.Launch of new vacuum cleanerTo launch a new vacuum cleaner that can help to principal(prenominal)tain good health at home.Marketing Strategies for Existing and New ProductsTo outline a serial of marketing strategies aimed at improving the sales.Increase Sales VolumeTo increase sales volume of vacuum cleaner by three promotions method.The first thing company must do to strain the objective in above, is to fill out who is their target market. In the process of targeting their target market, the Samsung Company can use some of target strategies that involve market partition, market targeting strategy. Firstly, Market segmentation is an activity of research commons on issues such as characteristics market definition, the unit of analysis, type of consumer behavior to be explained, appropriateness of radical variables, and the relation of all of these considerations (Kotler 2002, p. 279 Pride et al. 2006, p. 115).Market targeting, otherwise, refers to the evaluations activity of finding each market segment based on their attractiveness and to choose one or more segments to enter (Bradley 2002, p. 47). In the other hand market situation is a formulating to set competitive position of the product and creating for market detail to achieving a certain position in the target consumers minds (Kotler Armstrong 1999, p. 196). Lastly, pricing strategy deals with response of customer, setting profitable, and also think of competitors (Bradley 2002, p. 222).The first strategy in target market selection process is market segmentation. A market segment consists of individuals, groups or organizations with some common characteristics wh o respond in a similar way to given set of marketing approach (Kotler 2002, p. 279 Pride et al. 2006, p. 115).There are 4 general bases for segmenting consumer markets which are demographic, geographic, psychographic and behavioral variables (Kotler Armstrong 1999, p. 202).Samsung focuses in Demographic and Behavioral variables. Based on Kotler (2002, p.279), they segment market consists of a group of customers who share a similar set of wants. Demographic segmentation defines market into groups according to demographic variables which include age, gender, income, occupation, education, family size, family life cycle, ethnicity, religion and social class (Pride et al. 2006, p. 115) where Samsung focuses on the gender, income, and social class. Under gender, Samsung uses by female particularly maid and also housewife. For the income, Samsung is flexible because it offers from lowest price until the highest price so customers can make decisions easier.On the other hand, behavioral s egmentation refers to dividing buyers into the group based on consumer experience, behaviors, uses or responses to a product (Kotler 2002, p. 245). Samsung segments the market based on price sensitivity where the consumption of products and services for consumers depends upon consumption value which is best reflected upon quality of products and services (Pride et al. 2006, p. 115). However the nigh important is focus on quality of products. wherefore for the three promotions method that Samsung will take on to increase their sales volume of new vacuum cleaner will be explain in the following pages.MARKETING RECOMMENDATIONSThe target market for Samsung Vacuum Cleaner are the three different social class family segments which are lower, middle and upper level and also citizens who have home priority and aware for healthy lifestyle. Therefore, Samsung has designed differentiated promotion strategies to satisfy their different target markets (Schieffer 2005, p. 72). packaging is comm unication to build consciousness, nitty-gritty comprehension and interest to influence the people to make positive mentation and accept the product (Hollensen 2005, p. 258). And in here the company also must understand other important factors, such as centralizing on how to learn many different customers and focusing on a veracious approach (Taylor Stankovich 2007).In the process of promotion strategy, Samsung can uses three main promotions method with the first one is advertising campaign. It is a description about any paid form of non-personal creative presentations of motifs, goods, or services and it is genic to target auditory modalitys (Pride et al. 2006, p. 403).Then, the second method is universal relations. This is a method that uses communications efforts to make good relationship amid the company and their consumer (Pride et al. 2006, p. 414). And finally, the last promotion method is sales promotion which refers to marketing communication activities in the acc usation of motivating the consumer purchase and develops the retailer soundness (Hollensen 2005, p. 266).4.1 advertize campaignAdvertising campaign is the first promotion technique that can be chosen by Samsung Vacuum Cleaner to throw out its products. Advertising is one of the most patent tools to create awareness of a company, product, service or idea by freshet media (Kotler 1999). To develop the campaign, at that place are generally eight steps which can be used as a rule of thumb and it is shown in diagram below.(Source Pride et al. 2006, p. 404)1. Identify and analyse target audition2. Define advertising objective3. Create advertising platform4. visualise advertising work out5. Develop media plan6. Create advertising subject7. Execute campaign8. Evaluate advertising effectivenessFigure (1) Promotion Strategy for Samsung Vacuum CleanerIdentify and analyze target audienceFrom the diagram, it shows that the first step of Samsung Vacuum Cleaners advertising campaign is i dentifying and analyzing the target audience (Pride et al. 2006). This includes the three different characteristics of social family classes in Singapore, which are lower level, middle level, and upper level.Defining the Advertising ObjectivesThen the steps continue by defining the objectives of Samsungs advertisement, which are increasing the sales, creating awareness and also expanding consumers knowledge about the product.Creating the Advertising PlatformThe advertising platform of Samsung Vacuum Cleaner consists of important topics for customer in selecting the product provided (Pride et al. 2006).Determining Advertising appropriationSamsung Vacuum Cleaner manages the advertising budget by applying up to groundwork approach. This done by estimating the cost of performing the advertisement and setting the promotions budget according to the estimates (Pride et al. 2006, p. 406). The reason wherefore Samsung choosing this method is because the brand is well cognise in the publ ic, therefore the management has no doubt in allocating the budget. create the Media PlanAfter determining the budget, the marketer start developing media plan for the ad. In the case of Samsung Vacuum Cleaner, it will choose television, newspaper and magazine. The mass medium that enables marketer to reach the largest number of people at any one time is television therefore Samsung will put its advertisement in weekdays morning and evening session which is the prime time in television, and Saturday and sunshine morning which is the family session (Falk 2003, p. 287). Then for magazine, Samsung will more concern in womens and technologies magazine. And for newspaper, Samsung will place its ad in weekly celebrity shroud which focusing on housewife.Creating the Advertising MessageThe company must wary when entering this step, because in here, Samsung starts to convince the buyer that it has something valuable to offer (Bayan 2006). To achieve this, Samsung start the ad by a headlin e Introducing a Vacuum Cleaner of the Future and Built For Efficiency, these tag-lines not just sufficient to inform the buyer about a new vacuum cleaner in the market which gives many aptitude benefits to the customer, but it also help increasing future sales (Garfield 2005).Some of Samsung benefits such as lightweight, ultra quiet vacuum cleaner, Samsungs filtration clay and other uniqueness will be stated in the advertisement (Maynard 1995). Besides that, there also some pictures of Samsungs products together with a creative design look. This will give sounds that the promo gives a greater savings to the item (Brandweek 2007).Executing the CampaignAfter setting the entire ad, the marketer will start to coordinate and execute the effective campaign.Evaluating Advertising EffectivenessHowever, the management also remembers to evaluate the plan to proceed an eye on what is happening on the market. The marketer does not want to get critics saying that the ad is not true, and not achieving what you really see is what you should get statement (Janoff 2004).This can be prevented by pre-test and post-test. The pre-test can identify errors that can result in breakdown of ads communication before the implementation. Then the post-test is evaluating the feedback which is the target audiences attitudes towards the ad (Waller 1998, p. 72).4.2 Public RelationsThe second methods that will be used for Samsung Vacuum Cleaner is public relations. Public relation is created to make, asseverate or shared understanding between the company and their customers (Kitchen 1993). Because creating and keeping the relationships with customers is one of the key to make the product become famous. Before a company releases a product, they have to know the customers needs and wants (Pride et al. 2006). They also have to know which component of public relations that is useful for their product.There are reasons why Samsung vacuum cleaner selects this promotional strategy, which are to help the company to have good relationship with the public, then to keep positive image of this company and finally showing to the public about the companys goals and objectives (Lamb et al. 2002). An increase in awareness also can be the effect of the Samsung Vacuum Cleaners public relations campaign (Jeff 2003). agree to Kotler and Keller, there are many kinds of public relation tools, which are identicalness media, public activities, hug conference, speeches, events, and publications. For Samsung, the company has chosen both tools, which are press conference and identity media.4.3 Press hostThe first thing to show the product in the public is press conference. In here, the Samsung Company will call the entire reporters from different mass Medias and give an explanation or describe generally about the efficiency about the product. Hence the reporter will write about it.4.4 identity element MediaThe other public relation which is used In Samsung Company is identity media. In h ere, Samsung uses brochures to create awareness and incentive to buy the vacuum cleaner. In brochures, it will be written about description of the product in general like the specification of the product. Besides that, it also will be written discipline about healthy environment. The leaflets will be emit in the crowded park, supermarket, mall, mini-market, road and others place in Malaysia which are workable for the customer to see and get it.4.5 Sales PromotionThe final method that Samsung Vacuum Cleaner uses to promote its product is Sales Promotion. This is the ways to adjure the consumer to shop at a particular store or to feat specific product (Pride et al. 2007). In Samsung Company, they use coupons system, expressions, and consumer sweepstakes.CouponsIn order to promote the Samsung vacuum cleaner, the company uses coupon as one of sales promotion method. There are some places that the coupon can be placed. For mannikinNewspaper about celebritys gossip.Woman magazine, like Women Weekly and Glamour.Samsung Vacuum Cleaners coupon does not have a specific size for different media. The important thing is the coupon is readable. There is a coupon which is distributed by Samsung. The coupon is discount of the product. By entering the promotional code (via internet) or bringing the coupon to the nearest counter, the customer will get a discount or depend on how much money off that is written in the coupon.DemonstrationsAnother method of sales promotion that Samsung uses is demonstrations. The demonstration will be like some of presentations how to use the vacuum cleaner maximally and effectively to satisfy the user needs and wants.The demonstration will be placed or performed in mall and housing nonmigratory Park. This is because the places usually have many housewife or family that sightseeing in that place. This means that it will be performed where there are possibilities to attract more customers.Consumer SweepstakesConsumer sweepstakes is the last method that Samsung Vacuum Cleaner uses to attract more consumers. The relieve oneself of this gold evanesce is Say YES to Samsung sweepstake. In here, the customers who buy the new of Samsung Vacuum Cleaner will get a change to enter the sweepstake.The customers will write his or her identity in a form which is provided by every branch of the company. For customers who buy via internet, they also will get opportunity to give their details in the internet. Therefore the consumers can become a contestant of Say YES to Samsung sweepstake.The prize for runner up of this lucky draw is three winners will get each a brand new Samsungs 42-inch LED 3D TV. And for the first winner, the customers will have a change to go to 2 day 3 nights trip to Shanghai, China for two persons.MARKETING IMPLEMENTATIONSWe decide to treat all the capitals of developing countries as the same market, as demographically they have many similarities among ladies. We are targeting to housewives to fulfill their needs with our innovated products.5.1 ProductWe have proposed new reproduction of Samsung vacuum cleaner. In reproduction, we will add few extra functions and features in our new products. Apart from it, we will change the designs and colors according to the age groups of our main audience housewives those who are between the ages of 23 to 60.As for the additional, we will make it available to clean the all over of home with the gas pipe and steel pipe. For example, in the bathroom, you can see that there are few yellow dirty places on the floor that we cannot take out and refine. Here our product come to solution of the problem, the customers altogether(prenominal) have to deform on the button, the gas pipe will mechanically emit the gas to remove the dust and refine the places easily without needing to use the human effort. After refining with gas pipe, there will be little water because of using gas. The customers do not need to business concern to clean it out again, just s imply change the steel pipe, and turn on the button again. It will be automatically clean. It can be said that the product is the combination of few household things.In addition, we add the MP3 player in the product in order to give the ecstasy to our housewives while they are doing domestic chores. As we will add the practice of medicine player, we will make the product to be in the silent mode while it is working. On the other hand, the size and weight will not be getting big and heavy because of the additional things. Theses all will be as same as the conventionality vacuum cleaner. Those are the differences between our vacuum cleaner and others.5.2 PriceWe will price our function of products competitively as we want our target customers to know that we are there to give them an offering of our best products and services not necessarily expensive.We are sure that the customers will guess that our new product will be expensive because of the additional features. The price is p ossible to go higher than normal vacuum cleaner but we are trying our best to find the prices reasonable to our targeted customers as possible as we can.5.3 Promotion and AdvertisingIt is necessity to expand our market places and customer services in developing countries. For world able to do so, we will distribute and display our products in shop malls and in our showroom. Even our product is not difficult to use we are planning to provide the staff especially for explaining about the product such the usage, effectiveness and weaknesses. Apart from it, we will also provide the season-promotion, special days-promotion to our customers by giving discount, give the present for our existing and new customers, and have the lucky draw occasionally.We have drawn the plan to serve the pitch shot system which is if a retailer or customer wants to order our product by dint of the internet or telephone or invoice, we are serving delivery system depending on the amount they order. For bei ng able to control the current market and penetrate the new market across geographical area, our company focus on both online marketing and mass media in order to achieve in no time.5.4 PlaceAs we have mentioned in the above, the position to display the products will be exactly in the geographical zone of shopping mall, famous household market, and our own showroom. We will try our best to reach companys provided services to reach the target audience.BUDGETBudget is a plan that outlines an organizations financial and operational goals. Moreover, budget may be estimate of as an action plan planning a budget helps a business allocate resources, evaluate performance, and formulate plans (Ward 2010).Based on Samsung Annual Report in 2007, Samsung spent a million of money to do research and development. However, the total of sales in 2007 was less than in 2006, it was only 6.17 %. It because the percentage of promotion that Samsung spent is very small compare with the other allocations budget.However, to increase sales volume in 2010, especially for new product in this case new vacuum cleaner, we propose the estimation budget plan for 2010.FinancialsHere is the breakdown of the budget planningActivity(Description)Budget (in %)Product research and development8%HR development (recruitment)2% achievement staff training4%Sales staff training4%Administration2%Campaigning25%Advertising25%Sales and Promotion cost15%Market research15% tot Budget100%MARKET EVALUATION AND CONTROL7.1 Sales ResearchWe expect to turn up the sales within 6 months after foundation the product. In order to know the increase rate of sales, we will billhook the amount of net profit we earn cross over the sales of shopping malls, showrooms and online.7.2 Market ResearchWe will find out the percentage of customers satisfactory on our product through their feedback on market place. According to the result of it, we will do the improvements in customer services and raise the consumer rate.7.3 Produ ct ResearchFor the product research, we will try to know the espousal of our products and ranking of popularity in the market. According to the ranking and acceptance, we will manufacture the products for the succeeding(a) launching.7.4 Promotion ResearchFor the promotion research, we will find out the information from the customer feedback which promotion they like most and the sales become higher during which promotion. Then the company can know which promotion is preferred by customers most.CONCLUSIONWe will build up the customer reliability on our products in able to achieve the higher profit and expand the market place by keeping the good quality products and convenience customer services. We will reach our goal by analyzing the customers behaviors, market place, and having business performance.

Analysis of 2010 Old Spice Campaign

abridg custodyt of 2010 emeritus spiciness fomentIntroductionThis move aims to analyse the 2010 old(a) zest Campaign which began with the release of the patch Your Man Could Smell ilk commercial and finishing with the interactive answer urge on. The low pct of the essay will explain ab come out the provoker overaged spiciness and the riled competition it faced which moderateed in quondam(a) alter having to change their brand motion-picture show. The second part of the essay will explain the 2010 honest-to- wide-cutness change range in detail by explaining the rationale loafer its conception, its set up and its auditory spirit reception, which was further bolstered by the launching of the receipt be given. The third part of the essay aims to analyse the rills over on the whole effectiveness in terms of a rhetorical context and an audience, market and social hea olibanum context. Finally, the essay concludes by explaining the impact and overall meaning of the struggle. old(a) zestOld gaminess is a well-known brand of male stuffing mathematical harvests that has been around since 1938 and was acquired by Proctor and Gamble (PG) from the Shulton Company in 1990, who briefly shifted its mastermind audience from the older generation of 40 to 60 socio-economic class olds, to focus on the younger generation of 13 to 34 course of instruction old men. Old change soon grew in prominence by and by PG released several brisk harvest-times under its brand that grew to become leaders in the market, want its mens deodorant line (Belch and Belch, 2012).ProblemHowever, by 2003 competition arises from the Unilever Axe brand, who be market leaders in Latin America and Europe. Axes advertising campaigns relied on suggestive images of charged woman and evocative taglines (Belch and Belch, 2012). By 2009, stiff competition have resulted in Old ribaldry falling behind and big losses in market component. By the meter of the 2010 Super curlicue, Unilever would begin a campaign for descend Mens physical structure dull during the particular, which therefore endeavoured Old spiciness to shift focus back to them in order to boost sales and inhibit further losses in market share (Gold Effie Winner, 2011).Market ResearchSevere competition from Axe prompted Old Spice to revitalize their brand image in order to keep up, and gum olibanum approached advertising company, Wieden + Kennedy (W+K) in order to achieve it. Research done by W+K found that Old Spices taper audience of the 13-to 34-twelvemonth-old males were perplexed from the many types of body medical dressing products. The tar flap audience was quite withdrawn to spend time and explore the options exhaustively, deeming them as well as confusing, too lady- analogous, or frankly unsuit fitting for them. Most men excessively perceive body wash as beingness a female product which is unnecessary for them to map. Old Spice as well as lacked a manly ima ge and has the fixed perception of being employmentd by old people, which did not woo much to their target audience of younger generation males. The results prompted W+K to relocate Old Spice as the easy, masculine option for serious men amidst the complicated, crowded and confusing, body product category (Belch and Belch, 2012).CampaignIn February 2010, Old Spice released the Man Your Man Could Smell ilk campaign.ObjectivesThe briny objective for this advertising campaign was to change the perception of Old Spice being the product of the baby boomer generation in order to fit and appeal with Old Spices new target audience of younger men, which resulted in the creation of the Old Spice goofball (former NFL sportsman, Isaiah Mustafa).Target AudienceDespite the targeted market of the Old Spice product being men aged 13 to 34 years, the campaign targeted women instead as research revealed that most buys regarding body cleansing do by men were decided by their female counterparts . Old Spice decided to directly reach out to women by telling them that I am the man your man could smell like, which would prompt them to purchase Old Spice in order for their male counterparts to smell like the Old Spice cuckoo. The aim was to spark a discussion amongst women and men about the benefits of having masculine-smelling body wash (Old Spice) for men over female-scented brands (Gold Effie Winner, 2011). mercantileA 33 second video was filmed featuring Isaiah Mustafa as the Old Spice Guy explaining the benefits of using Old Spice over lady-scented body wash brands. Description of commercial as followsThe Old Spice Guy faces the camera and greets the women, wearing no involvement but a bath towel, proposition the viewer (in this case, ladies) to look at their male counterparts and back to him a hardly a(prenominal) times in order to compare their cuteness. He concludes that unfortunately, their male counterparts do not look like him but an alternative is, that they ar e able to smell like him when they stop using lady-scented body wash and spank to Old Spice. The set then transitions smoothly to a boat out at sea, in which he holds up an oyster that contains, two tickets to that thing you love, before turning into many diamonds flowing down from his hand, and then exclaiming again that, anything is possible when your man smells like Old Spice and not a lady, while the Old Spice product materializes from the diamonds, before the camera pulling back and revealing that hes on a horse (Old Spice, 2010).LaunchIt was decided that the video would be released on social media platforms, rather than the Super Bowl. W+K thus secured search engine keywords that would direct users to the commercial when searching for Super Bowl commercials in order to generate buzz. The video was soon released on YouTube on February 4th, 2010, before going on television soon after. Old Spices website and social media pages was altered in order to adapt to the commercial. The website displayed visuals of modern males participating in various masculine activities. Their Facebook and Twitter pages also have images of the Old Spice Guy. Print ads also accompanied the release.Post-launch, the advertisements aimed to follow up another criteria which is getting males and females to start conversations about the campaign. The media buy was thus aimed at environments where men and women would be viewing it together. Examples like American Idol, the Winter Olympics, the TV show Lost and most importantly, in cinemas during the weekend of Valentines Day. Soon, the campaign became increasingly widespread and popular, achieving one thousand millions of views and multiple parodies. The Old Spice Guy also made appearances on talk shows like Oprah and Ellen DeGeneres. The campaigns popularity, resulted in the Response campaign, an eveningt which went on for two days, in which the Old Spice Guy preserve over 186 in-person video contentednesss to internet users wh o posted comments about the commercial on social media platforms, which was then uploaded online (Wieden Kennedy naked York, 2010).Reception*Both Sources from rosy Effie Award, (2011)As shown in the pie chart above, Old Spice managed to achieve its essential objective of the campaign by dominating online conversations about body wash with 76% of the majority share throughout the period of January and March, 2010. By April, The Man Your Man Could Smell Like video garnered more than 10 million views on YouTube, which was more than 10 times the amount of views accumulated for Doves Super Bowl commercial (Wieden Kennedy New York, 2010).The Response campaign reached 20 million views on YouTube in just three days, and Old Spices social media following increased substantially. After the Response campaign, followers increased about 2700% and 60% for Twitter and Facebook respectively. YouTube subscribers increased from 65,000 to 150, 000, as well as traffic to the Old Spice website incr easing up to 300%. As shown in the graph above, sales of Red regularise Body Wash also increased up to 125% from the time of the campaigns launch to July 2010. Old Spice soon became the government issue one All-Time Most Viewed branded channel on YouTube. (Wieden Kennedy New York, 2010).Own ViewOld Spice succeeded in reinvigorating its image by adding a youthful, masculine and alluring appeal to its personality and image. It also open a positive reputation for itself through the commercials use of humour by be coming, the brand with hilarious commercials. Audiences will now forthwith assume that future Old Spice commercials will be socialize and thus will pay attention to them. This has allowed Old Spice to hiatus free of the crowd of other commercials and prompts audience to focus on the messages. Although concomitant commercials may not be as interesting or persuasive, audiences are slake likely to be watchful for any Old Spice advertisements expecting entertainment. The commercials humour was sufficiently good and enough as well. Old Spice Guys exaggerated masculinity was the adjust amount of funny to stimulate the viewers sense of humour. The Response campaign was also brilliant in every way as it allowed for higher interactivity and a real intimate engagement and relationship with the target audience as well as providing quality entertainment value.rhetorical AnalysisThis section aims to provide a rhetorical analysis of the first Man Your Man Could Smell Like commercial video (Old Spice, 2010).The campaign targets women, hence, Old Spice Guy initially addresses women in order to appeal to their desire of making their male counterparts more attractive, however, he indirectly targets risky males who themselves want to BE more attractive to women, which is the products main target audience. The ethos (narrators character and credibility in gaining approval) of the Old Spice Guy is by exhibiting the good traits he possesses muscular, good-looking a nd tall which reinforces the credibility of the product and suggests that anyone who uses it would be as desirable as he is. The commercial also displays diamonds materializing out of the Old Spice Guys hand in which suggests that the character is wealthy and the sequence with the two tickets to that thing you love coming out of the oyster suggest that he can get anything a women desires. This reinforces the perception that he is the exemplary man.Next, the character uses ruth (seeking to arouse sensation in order to obtain approval) to appeal to the viewers hazard and their perceptions of the perfect man. Old Spice Guy stimulates the viewers sense of humour and his dramatic delivered dialogue allows him to seem charming and charismatic. Also the use of imagery, like the Old Spice product materializing from a handful of diamonds, uses pathos to influence the audience into associating Old Spice with opulence.The commercials lacks tidings ( bonny reasons to support argument) as th e commercial is immensely absurd and improbable. Its main logical argument is that using Old Spice would make you smell reveal and thus become more attractive and exciting. This can be associated with a logical fallacy called, The Slippery Slope in which is the belief that winning a certain action (in this case, using Old Spice), would result in a chain of events with no logical explanation (attractiveness, luxury, etc.). While it is reasonable to suggest that the product WILL make you smell better, it cannot be proven logically that it would lead to you congruous more interesting or becoming rich and obtaining lavish possessions like diamonds or a boat.This can be related to the Elaboration Likelihood Model (ELM) under the peripheral way of life to persuasion in which the audience is deemed lacking the ability or motivation to compute information and would not probably undertake any thorough cognitive processing. This is when the viewer depends on the peripheral cues in the me ssage and makes a decision, rather than evaluating the information and making sense of the argument. Positive peripheral cues like the attractiveness of the Old Spice Guy and luxurious materials being associated with the Old Spice product can overshadow the overall logic of the message to the viewer (Belch and Belch, 2012). The commercials overall effectiveness was in being able to relay race positive peripheral cues to the viewers as quickly and directly as possible before the viewer could comprehend the overall sense behind it.The exigency (urgent demand or need) of the commercial is created by peoples desire to be attractive (e.g. men would like to be attractive to women) thus, the commercial portrays the perception that Old Spice users automatically becomes so give thanks to the positive visuals being portrayed in the commercial. The tone and speed in which the way the Old Spice Guy speaks (which is direct and rather in a hurry) out his argument further reinforces the sense of urgency. The arguments effectiveness ultimately depends on the viewers subconscious ascendent the fallacies of the argument presented within the commercial as well as being stimulated to action by the commercial arousing emotions over confidence and attraction.Audience, Market, Socio-Cultural place settingOld Spices target audience (13 to 34 year old males) are able to be influenced by the commercial as they are inclined to feel insecure about themselves when it comes to attracting the resistance sex, in which purchasing Old Spice would give them a confidence boost, even though it is clear that the connection between the product and its benefits are non-existent. This would still influence an individuals decision-making without being cognitively aware.Old Spices target market put greater emphasis on the need for fragrances. Their psychographic of the target audience believes that good deodorant and smelling good is essential as it eliminates the need for a cologne, and good and proper grooming is an important aspect to overall attractiveness to the opposite sex.Maslows pecking order of ask explains that the primary motivation for consumers to buy grooming products is a result of their need for esteem, in which the target audience is driven by concerns regarding developing masculine identities and to be perceived as attractive to the opposite sex, all in which would encourage the consumer to seek products that would allow them to achieve their coveted image (Belch and Belch, 2012).Old Spice also managed to establish a wholesome sense of brand loyalty among its consumers through the Response campaign, by allowing them to get personally invested in the brand through social media interaction. A personal connection with Old Spice allowed its consumers to fulfill Maslows Hierarchy of Needs of Self-Actualization which is the need for self-fulfilment (Belch and Belch, 2012).ConclusionOld Spices managed to achieve its end of re-branding itself from being consi dered a grandfather product to appealing to both men and women of the younger generation through the 2010 Old Spice Campaign. The overall significance of the Response campaign innovated advertising by introducing real-time brand building through establishing an interactive an intimate relationship with the target audience that modernised and humanized Old Spice as a brand, an endeavour that would certainly be considered as the most popular and rapid growing interactive campaigns of all time.

The Disadvantages Of Vulnerable People In Society Social Work Essay

The Disadvantages Of Vulner adequate People In Society Social call on EssayAll Professional occupations are guided by h mavinst graves and underpinned by Values (Bishman, 2004) and from the really beginning of Social flow, the profession has been seen as firmly rooted in determine (Reamer, 2001) (Cited by Bishman, 2004) Every someone has a set of beliefs which influence actions, value relate to what we think others should do and what we ought to do, they are ad hominem to us. (Parrot, 201013) Although society may been seen as having shared determine we are all brought up with different singleised set bases, this is an distinguished point to count when work with others, beca work our values stack influence the way of life we be own. It would therefore be seen as foolish to underestimate the signifi fagce of values within the Social Work Profession. (Thompson, 2005 109)Our Personal Values can convert over time, and our behaviour can alter as a leave alone of the sit uation we are in. From a young age one of the approximately grievous values instilled in me by my parents was to declare complaisance for others, this should be carried throughout life as we should treat others the way in which we would conceptualize to be treated.The importance of having a value base for Social Work is to guide Social Workers and protect the interest of expediencys Users. (Parrot, 201017) As a practising Social Worker it is important to recognise personal values and to be satisfactory to agnise, situations will present themselves were personal and professional values can conflict. It was only when we had the speakers in that I began to question my own values.NISCC outlines a code of Practice for Social Workers to adhere to, from listening to the speakers in class one issue that was highlighted was that of come outnership. partnership is now a very evident part of everyday language of people involved in the process of providing care. (Tait and Genders 2002 ) nevertheless it is not always put into practice. Mr Y referred to being kept in the dark about his illness, he was eventually given a diagnosing, entirely it was never explained to him what the meaning of this diagnosis was or how it would affect his life. Social Workers have to exercise professional discretion, due to the nature of their work judgements have to be made which involve values and consequences that make the worker accountable for their actions. (Thompson 2009)Partnership working is very important for people with a harm, I was able to recognise a conflict with my personal values when one of the Mr X spoke about a visit to the GP, where the GP was asking the carer how the Service User was feeling rather that asking them, from listening to this I was able to recognise that this is something that I have done in the past and achievable infantilises the individual with comments such as referring to them as we dote or bitty pet and I never thought that there was anythi ng wrong with use these statements, however from the experience gained I can recognise that my personal values and the professional values are in conflict at this point. It is a way of oppressing this individual, and failure to heighten their rights as an person.When construeing this in fellowship with the NISCC rule Of Practice, it was clear that there was a conflicting of values. NISCC states that as a Social Care worker we essential protect the rights and promote the interests of operate users and carers as the Disabled Movement states Nothing about us, without us. We need to consider the Service User perspective, one of the speakers stated effective partnership working should include the professionals and the Service user.Partnership is a key value in the professional value base underpinning Community Care. Braye and Preston-Shoot 200343) Partnership should be promoted in several ways such as keeping an open colloquy betwixt professionals and Service Users, setting aims , being honest about the differences of ruling and how the power differences can affect them and providing the Service User with deposeation that aids to promote their understanding. (Braye and Preston-Shoot 2003) In the case if the speaker who was not given a diagnosis for a long time and was just put out of the consultants seat this key athletic fields did not apply.Another issue that was striking was that of independence, initially my personal view was not of someone with a disability being independent, my personal experience in the past had led me to believe that people with a disability required a lot of help and were dependant on a carer to provide that help, I didnt view them as being in employment. Some of these values were quite dormant until I began working in the Social Care Field. The Speakers that we had in from Willow bank explained that they all have jobs and aim to be as independent as possible. This highlighted the conflict between my personal and professional values which I need to be advised of. The NISCC code of practice states a Social Worker should promote the independence of Service Users, this is one conflict that I can acknowledge with my personal values, I need to look at the bigger picture an view the service users as individual people with unique traits and interests it is important that they are not labelled due to their disability, It is viewed that it is society which disables physically impaired people, disability is something imposed on top of impairments by the way we are unnecessarily isolated and excluded from full participation in society. (Oliver 1996) My Personal view was that I believe that we should aim to do things for people with disabilities, I have very much found myself carrying out tasks for them that I know they are able to complete themselves, when the speaker from sixth guts spoke about how she had been spoon cater and pushed around the playground as a child had gave her a sense of learned helplessne ss, it made me acknowledge my own actions. Again this is another area where my personal values conflict with the professional values. Respect for persons in an exceedingly important values, although I believe I was brought up to show respect for others by creating dependency in a way is disrespectful to the individual.The packaging of independence is important, it is crucial to see those with a disability as individual people. The NISCC code of practice highlights As a social care worker, you must respect the rights of service users while seeking to meet that their behaviour does not harm themselves or other people. Keeping in line with the NISCC Code of Practice I need to actively challenge my own prejudices in order to ensure that I am promoting anti-oppressive practice.Being able to understand the value conflicts in practice can prove to be very beneficial. It can help us acknowledge the differences in the power structure, which can oppress the service user. Social Workers aim to empower the Service User, to help them help themselves. It is important that Professional values are always at the forefront to promote anti-oppressive practice. Social Work Practice is underpinned by laws, policies and procedures.It is important to always be aware of the Service Users perspectives, this will help ensure more effective and efficient practice.Both our personal and professional values need to be acknowledged for effective and efficient practice. It is of little use if Social Workers have a professional value base which doesnt inform or influence their practice, Social Work ethics can be understood as Values put into actions. (Banks, 2006)

Misery of Mind :: English Literature Essays

blow of MindDark clouds drew closer to Paddington square. broad drops of rain bust as they hit the ground. A frozen sculpture of an eagle standing(a) on the world, beneath the winter moon, stared at derriere with its little bouldered eyes. thaumaturgy tangle an instant morsel of remorse, standing, soaked, at the front doorstep of his house. In his hand spools of suffering as the hollo roars. A moment of intense lightening. John shivered in the cold, as he dared not stand the eye of the eagle. He noticed a soma run in the distance out of the corner of his eye. John cut a systema skeletale get in a car and obtain off. Standing shake up of his own shadow, John lifted his left hand, twinge in his lactating pocket, as rain drips from the end of his nose, shattering on the welcome attribute at the door. In his darkroom he was finally solely with the spools of suffering this instant set out in ordered rows. The that light was red, tenderly glowing as though he was in a church John the priest preparing the mass. Solutions lie now in trays beneath his hands. emphasis mounted in him as the photo processed. John waited anxiously, with a Mr Kipling cover in his right hand. His hands trembled. Features faintly started to change shape before his eyes, a half organize ghost. John saw his lifespan end in front of him. He found it hard to breath, as if his lungs were bare. The feeling of organism alone was no longer their, John felt as though he was being squeezed around his bonk. The cold crept into his physical structure through the open air of his skin. The beat of his heart was fading. He saw nevertheless one shadow, his own, as he looked round the room tortured. Then his neck was let loose. tonal pattern was now his obsession as John gasped in relief. John looked again at the trays as twisting features slowly formed a auspicate of a person. Reluctantly he recognised this person. It is his Sarah. She target before him on the floor, in the kitchen by the cupboard, pleading for her life as John held a razor- sagacious knife, standing over her, his bear worry shadow across her. She tries to fight back and strikes his left hand with her sharp red nails. He punches her fiercely, full force as tears of tune came down the salute of Sarah.Misery of Mind English Literature EssaysMisery of MindDark clouds drew closer to Paddington square. Thick drops of rain broke as they hit the ground. A frozen sculpture of an eagle standing on the world, beneath the winter moon, stared at John with its little stony eyes. John felt an instant moment of remorse, standing, soaked, at the front door of his house. In his hand spools of suffering as the thunder roars. A moment of intense lightening. John shivered in the cold, as he dared not meet the eye of the eagle. He noticed a figure run in the distance out of the corner of his eye. John saw a figure get in a car and drive off. Standing scared of his own shadow, John lifted his left h and, agony in his wet pocket, as rain drips from the end of his nose, shattering on the welcome sign at the door. In his darkroom he was finally alone with the spools of suffering now set out in ordered rows. The only light was red, tenderly glowing as though he was in a church John the priest preparing the mass. Solutions lie now in trays beneath his hands. Tension mounted in him as the photo processed. John waited anxiously, with a Mr Kipling cake in his right hand. His hands trembled. Features faintly started to twist before his eyes, a half formed ghost. John saw his life end in front of him. He found it hard to breath, as if his lungs were bare. The feeling of being alone was no longer their, John felt as though he was being squeezed around his neck. The cold crept into his body through the surface of his skin. The beat of his heart was fading. He saw only one shadow, his own, as he looked round the room tortured. Then his neck was let loose. Air was now his obsession as John g asped in relief. John looked again at the trays as twisting features slowly formed a figure of a person. Reluctantly he recognised this person. It is his Sarah. She lay before him on the floor, in the kitchen by the cupboard, pleading for her life as John held a razor-sharp knife, standing over her, his bear like shadow across her. She tries to fight back and strikes his left hand with her sharp red nails. He punches her fiercely, full force as tears of blood came down the face of Sarah.